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1. Small business
2. Start ups

Small Business and Startups: Making Customer Service Available (On Your Own Terms)

Periodically (like every single quarter) we review our customer service data to determine whether we are best using our resources. This is an excellent practice for a small company, especially one that is ambitious and by i..

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1. Marketing and branding
2. Small business
3. Start ups

Small Business and Startup Tips: Analyzing Your Search Data

SEO is simple. NOT! Virtually every business relies to a certain extent on where they will appear in an online search for their service, product, or company name. Online businesses, in particular spend massive resources to ..

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1. Marketing and branding
2. Small business
3. Start ups

Why You Should Not Ignore The Science Of Marketing

Supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination?

It’s possible, but a different explanation is..

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1. Lean business practices
2. Resources
3. Small business

Lean Business: The Very Model of a Modern Spreadsheet

“Model” is a verb. It traditionally means to fashion or shape an a three-dimensional out of a material such as clay or wax. In business the verb usually refers to tools that are created to make projections of sales or profi..

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1. Small business
2. Start ups

Small Business and Startup Tips: Analyze This (a Data Primer)

Our awesome Customer Service Master, Bianca, came to me last week with a simple request: “Let me have more responsibility.” Well it’s not everyday that a member of the team asks for the opportunity to do more, and it’s not ..

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1. Small business
2. Start ups

Small business and startup tips: track your own customer service data

It’s been over a year since I last updated the community on our efforts to build a world-class customer service organization. We are committed to providing great support and doing it in a timely, polite, and efficient manne..