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Lean Marketing Strategies for Small Businesses and Startups
Let’s take three key elements of lean startup principles – quick and inexpensive prototypes that test market assumptions, feedback from real customers, and learn fast, don’t fail fast – and apply those elements to strategies for small businesses and startup marketing.
Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn
Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. That crucial emotional connection stays in a customer’s mind long after the purchase has been made. We show how you can use emotional marketing to compel your customers to stick with your brand.
5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To Increase Sales And Profits
Science has shown that people have cognitive biases and can be persuaded to take specific actions. We explore psychological triggers and how you can leverage them in your marketing to boost website sales and improve the user experience for your customers and prospects.
6 Proven Tips for Successful Food Packaging
In the 1990s, grocery stores carried around 7,000 different products. Today, they carry up to 50,000. This dramatic increase in the number of products on store shelves makes it tough for brands to stand out. Consumers can pick from 15 different types of peanut butter, 50 different cereal brands, dozens of soft drink brands, etc. If you want to make your products stand out among the 50,000 others lining the shelves, check out our 6 proven tips for great food packaging.
Why the Smartest Businesses Are Turning to Troll Marketing
Consumers are bombarded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out. What can entrepreneurs and small business owners do to amplify their marketing messages and what can they learn from big Brands?
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Twitter Link Roundup #300 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!
Elon Musk may be the greatest entrepreneur of our generation. Sure, there are other phenomenal entrepreneurs, including Jeff Bezos of Amazon and Mark Zuckerberg of Facebook, among others. But Musk has faced enormous cha..
Twitter Link Roundup #299 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!
As citizens of the planet, I think it’s our job to be kind to each other as often as possible. I came across this story on tiny kindnesses, and I think it’s a great reminder that being kind doesn’t have to be a huge ges..
Twitter Link Roundup #298 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!
Getting ready to head on a summer trip? Paulo Coelho has 9 great tips to make yours a meaningful one. It’s easy to get lost, so to speak, in a long list of must-sees and to-dos when you take a vacation. Try taking some ..
Twitter Link Roundup #297 – Terrific Reads For Small Business, Entrepreneurs, Marketers and Designers!
As graduation season comes to a close, I like to reflect on Michael Lewis’ Princeton Baccalaureate speech from 2012. I know that I have been handed plenty of cookies, and sharing them has never been more important as we..
