As we previously explained:
A brand is the sum total of the experience your prospects and customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility with your prospects and customers. Your company’s brand is, in many ways, its personality. Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks.
Whether you’re starting a new business or have an existing business, ask yourself: does your logo reflect your true brand?
If it doesn’t, consider rebranding your business.
Rebranding is hard and some companies that try to rebrand, fail.
But if your business is hitting a wall, a rebrand can help.
A good rebrand can shed new light on a business, connecting it with customers in new and effective ways.
In this video, we look at five rebranding successes so that you can understand the strategies and use them in your own rebranding efforts.
Invest in your branding today to be more successful tomorrow.
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