When most people talk about or plan marketing campaigns, they talk about or plan broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, radio advertising, email marketing – these are all common tactics used by businesses to market their products and services.
It’s easy to forget that some of the most important marketing opportunities take place when you communicate with your customers or potential customers one-to-one. The one-to-one marketing opportunities (while providing customer service, answering email, talking with people on social networks) are sometimes far more valuable than broad marketing tactics. Here’s why:
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