It’s important to properly measure the size the market in which you hope to compete. Without this information, it’s very difficult to raise funds, understand how much you can/should spend on product development and marketing, evaluate the success of your marketing efforts, etc.
In the following video, I offer five suggestions that can help you define the size of a market for a startup business.
Do you have other tips to add or a question? I’d love to hear from you in the comments below.
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