Small Business Spotlight of the Week: Voguette

Keeping up with fashion trends is hard work, for those who are serious about it.  While Chanel and Prada are mainstays, it can be more rewarding to find smaller, boutique designers to buy from.  However, for most people, travelling around the world looking for unique designs is just not feasible.

Luckily, exists to help people search for the next big thing.  Voguette gathers clothing designs and accessories from around the world and sells them, bringing fashionistas and boutiques together.  They also are one of the few clothing companies with a green initiative, taking into consideration everything from organic cotton to textile manufacturing.

Valerie, the founder of Voguette, took a minute from trend hunting the globe to answer a few questions:


1. How would you explain what you do to somebody’s grandmother?

Next time you want to find an exotic and exclusive souvenir, you don’t have to endure jetlag. Instead of exhausting your budget in travel, enter the realm of for beautiful one-of-a-kind gifts from around the world. Whether you are looking for the perfect bag, jewelry, beachwear, or clothing, is the ultimate fashion forward destination.


2. What made you use crowdSPRING?

We learned about crowdSPRING from an article we read on a plane while traveling to a trade show. The idea seemed fascinating and we wanted to explore what it would be like to give full freedom to a Global Team of sleepless creatives working on projects they were passionate about.


3. What’s the craziest story you have from starting your own business?

Working with many designers across the world, there are always hiccups – especially when it comes to travel! Last year, we had a very uncomfortable experience and almost got stranded in Colombia when at an airport the police did full body scans thinking we were transporting was contraband.. when in fact it was only gorgeous jewelry for!


4. What are some industry specific challenges you faced?

It was definitely a trial turning the idea of an eco-chic world e-commerce website into fruition. In an industry that is flooded with cheap carbon copy products, obtaining the paramount Green items – while keeping to our fashion forward esthetic – has been the biggest challenge.


5. What was your biggest learning curve/experience?

Perseverance is what makes you succeed in the end. You can never be afraid of change, and you need to learn something new on a daily basis.


6. Six words of advice to those looking to start their own company.

Think large, act positively & allow (for) change.


7. If you could go back, would you do anything differently? If so, what and why?

I would do everything the same! Every experience (both good and bad) have given me the knowledge to push Voguette to the next level!


8. How do you see your company growing in the future?

We would like to be the global one stop shop for unique and creative designer fashion. Additionally, we would love to expand our brand to include designers from countless countries across the world! We would also love to grow the Voguette brand product line!


Voguette’s call for a new logo received 202 entries and was awarded to mariahibby37.