Small Business Spotlight of the Week: Should I Get Married?

Valentine’s Day. Those words might send you into visions of long-stemmed roses and Michael Bolton or into a seizure of disgust and disillusion.  Or a shrug of absolute disinterest. But it’s today, the day after Valentine’s, that is the most interesting.  It’s the holiday I like to call: “WE’RE ENGAGED! NOW LOOK AT MY RING FROM EVERY POSSIBLE ANGLE AND ON EVERY POSSIBLE SOCIAL MEDIA PLATFORM” Day.  (Clearly catchy names are kind of my thing.)

For every heart-felt congratulations, there’s always that one couple that causes a Scooby-Doo “Errrwaahh?” And for the next year or however long their engagement is, you’re stuck wondering if you should say something or if you just have to forever hold your peace.  Or, maybe you’re in the other boat: you want to get married, but you’re worried about being the couple that causes everyone a Scooby-Doo “Errrwaahh?”

Either way, Should I Get Married is here for you.  What it does is allow potential fiances (or any long-term, committed couple– even if you can’t legally get married) to collect anonymous feedback from their friends and family.  If you want the cold, hard truths about what those closest think about your relationship, all you have to do is go to the site and fill out an “Invite For Insight.”  Proceed with this knowledge carefully.

Below, Travis talks more about creating Should I Get Married:

How would you explain what you do to somebody’s grandmother?

Our website offers a very unique tool to assist folks that are considering marriage to be sure they are truly making the best decision for themselves and their future.  We hope to help our customers make sure this marriage will be their last.  We want to help them ensure they are part of the 50% of people that will stay married and live happily ever after.  So, with the help of tools from the digital age, we have created an “Invite for Insight” or IFI.

An IFI is completed by our customers on the website and allows them to gain specific insight about their relationship, from folks in their life whom they trust most for good advice.  The IFI, allows them to learn the real unspoken perspective’s of these trusted folks, on a variety of topics concerning their relationship and their partner. sends and receives the IFI’s to keep the responses anonymous  so folks are more likely to answer honestly without fear of hurting their personal relationship.  When we compile the responses of the IFI the results are often very powerful.  The IFI reveals the true positives and negatives of the relationship as it is perceived by people who  have different relationships with the couple.  One thing is for sure, the Invite for Insight offers truth, like never before.  Essentially we are the virtual version, of speak now or forever hold your peace, less the drama.  Truth that we believe can add strength and confidence in what ever decision they ultimately decide on.  So if you know someone considering marriage, you can Gift them an IFI and we will send it on your behalf or anonymously.

What are some industry specific challenges you faced?  

The biggest industry specific challenge we encountered was setting ourselves apart from what’s currently out there.  We needed to make it clear that we are striving to differentiate ourselves in a sea of marriage sites that pretty much all look and feel the same; that we are not just offering the same-old, recycled advice that is not specific to any one’s particular relationship.  We take into account all of the variables that someone may not even be aware of themselves, and help folks find the truth that’s relevant to them.

What made you use crowdSPRING?

Timothy Ferris and his book “The 4-Hour Work Week” has been a great inspiration to our team, and when we needed a logo, we referenced the book, and found crowdSPRING on page 197.  – Thanks Tim, another great tip.

What was your biggest learning curve/experience?

Working with Google Adwords, and Social Media to increase our SEO, while at the same time creating a groundbreaking service, to gain recognition within the industry – and with everyday people – that this is a real, and truly helpful service, has certainly been a huge learning experience for us as well!

What’s the craziest story you have from starting your own business?  

Well, this might not be a crazy story, but when I think of this business, and the word crazy, I think of “hours”….  We all work full time and complete responsibilities for SIGM when we are not working or taking care of household responsibilities.  This project has really put us all on crazy schedules; long nights and weekends, and many late night meetings where just being tired gets the better of us, and we all get a little ‘punchy’. My dog Zip, is looking forward to the day when I can hire some more help so I can get back to being a better Frisbee partner.

If you could go back, would you do anything differently? If so, what and why?

I believe if we could go back to change anything, we would manage vendors and contractor schedules better, and set up-front time lines for vendors to complete projects and hold them to it.  We lost some valuable time along the way having not made specific time frames for work we needed done.

How do you see your company growing in the future?

Our goal is to help as many people as possible to make sure their marriage will happen for the right reasons – and that it will last. We believe that we really can make the world a better place for our clients and our employees. We are very excited about our future, and what we plan to offer to our clients, and employees.  Currently, our team is completely virtual.  We work from Montreal, Philadelphia, and York, Pennsylvania.  Tools like Skype, Google Docs, and Adwords, have revolutionized opportunities to do business like never before, so we are confident we can bring on some new bright and creative talent in 2012, to further our goal of reaching and helping as many people as we can.

Six words of advice to those looking to start their own company.  

Proper Prior Planning Prevents Pitiful Performance

Should I Get Married received 135 entries for a new website design.


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