Small Business Spotlight of the Week: Penn Brewery

With it being Oktober and all, I thought it would only be fitting that we profile a German brewery! Penn Brewery just finished with their print design project for the body and neck labels of their Penn Kaiser Pils, a pale german-style pilsner that’s highly hopped with four kinds of Hallertau hops. Congratulations to mindsite09 for taking home the grand prize!

Penn Brew is based out of Pittsburgh and has been brewing beer since 1986. Penn Brew was the first craft beer manufactured in Pittsburgh and has remained there this whole time. Their brewery has been around longer, however, and was originally built for a different brewery by German immigrants in the mid-nineteenth century. The brewery still houses a maze of stone caves that were used to lager barrels of beer before they had refrigeration (so cool!).

I got a chance to speak with Linda Nyman at Penn Brewery and she has some great information to share with you. So in the spirit of Oktoberfest, grab a beer, take a seat and if you’re a designer go design a label for this beer! And if you’re an entrepreneur keep reading and see what tips Linda would like you to know…

1.  How did you get things designed before crowdSPRING?

This is Penn Brewery’s first project with crowdSPRING. In the past, we had hired design firms, used the graphic design services groups at our various label printers, or simply tried to piece artwork together ourselves using illustrator or publisher.

2.  Why in the world did you decide to use crowdSPRING?

I found out about crowdSPRING through The Wall St. Journal a few months ago. I was intrigued by the prospect of being able to set my own pricetag and get so many designs at a reasonable cost. I looked at the project galleries and was highly impressed by the variety, quantity and quality of designs, as well as the quick turnaround time. Penn Brewery is a small business and thus we need to spend wisely. crowdSPRING offers us a way to really make our spend work hard.

3.  What’s the single best small biz resource that you’ve found (magazine,
website, blog, etc.)?

Ours is the type of business that depends on word of mouth communication, so anything viral serves us well.

4.  If your best friend told you they were going to start a business, what’s the ONE piece of advice you’d give them?

Plan, plan and plan some more! Always think about what must be done today in order to generate results months down the pike.