Google’s revenue from adwords in 2009 was USD$23 billion. While adwords can be part of a strong small business marketing strategy, most startups and small businesses can’t afford to pay much for traffic.
There are excellent alternatives, including search engine optimization (SEO).
A few years ago, Google released a very useful search engine optimization starter guide (and later made that guide available in over 40 languages).
Just days ago, Google published a new version of the SEO Starter Guide. The guide is outstanding. It contains, among other things, SEO basics, tips for improving the overall structure of your site, suggestions to optimize content, insights to help you optimize your site for mobile devices, and tips to help you promote your site.
You can download a free PDF copy of Google’s SEO Starter Guide here.
image from Google
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