A brand is the total of the experiences your customers and potential customers have with your company.
Your brand includes your visual brand identity but is much more than the identity of your business.
Your brand lives in everyday interactions with customers and prospective customers, the images you share, your company website, the content of your marketing materials, and your posts on social networks.
Today, no company can control all the conversations about the company’s products and services.
And yet, building a strong brand is more important than ever. This is especially true if you’re starting a new business.
We just emailed the brand identity workbook to you.
Companies that build a strong brand establish trust and credibility. Companies that fail to develop a strong brand rarely succeed.
It’s one reason we strongly recommend companies stay far away from “ready-made” logos found in online logo stores and avoid making other branding mistakes that can cripple your small business.
Many business owners believe that building a strong business is the same as building a strong brand. The two are related, but not tightly.
In the following video, I discuss why you should build a strong brand identity and not just focus on building a strong business.
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