Two ad agencies – JVM/Neckar (Germany) and Altoforma (Spain) recently came out with ads for different brands of scotch tape. The ads were unusual in two ways. First, both used packing tape to create art. Second – both approached the campaigns in similar ways – which shows that sometimes, different people can think of similar ideas at the same time.
JVM/Neckar created a campaign for Tesa – focusing on strong sports figures – to emphasize the strength of the tape.
Altoforma created a campaign for Ceys adhesive tape – focusing on art.
While we can debate which campaign better marketed the tape – the work itself is very cool.
You can see many more examples of scotch tape art on the website of Mark Khaisman, who created the images for the Altoforma campaign.
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