Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy.
Good managers can’t afford to allow their biases to impact the way they perceive their teams. This is especially true when making hiring decisions, during annual performance reviews or when making recommendations for promotions. Here are the most common types of leadership and management bias and ways to overcome bias in the workplace.
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If you want to attract clients your travel website must be user-friendly. Strong travel and tourism websites remind users of the awesome parts of travel while helping their clients overcome the more tedious and complex parts of the travel equation. To achieve this goal, make sure your travel website is designed to do the following three things well.
Millennials and Gen Z pay particular attention to product packaging – but not in the same way that older generations viewed packaging. So how do you catch the attention of the most valuable spending generations in the history of the nation? We take a look at the important packaging design trends and how you can create exceptional product packaging that speaks to Millennials and Gen Z.