Any e-commerce business must successfully master website forms. Often referred to as the gateway between your site and a visitor, forms are the section of your website that will make or break your conversions. Here’s what you need to know to boost your conversion rates and increase your bottom line.
A strong brand shows what your company does, differentiates your company from competitors, and establishes a unique identity and presence in the marketplace. But sometimes, companies should consider a rebrand. We explore when and why companies should rebrand, and the best practices to rebrand your business.
Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. That crucial emotional connection stays in a customer’s mind long after the purchase has been made. We show how you can use emotional marketing to compel your customers to stick with your brand.
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Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy.
Good managers can’t afford to allow their biases to impact the way they perceive their teams. This is especially true when making hiring decisions, during annual performance reviews or when making recommendations for promotions. Here are the most common types of leadership and management bias and ways to overcome bias in the workplace.