Actionable insights on small business, marketing, entrepreneurship, design, and more.
We are more likely to be persuaded by people we like and those we want to be like. The more you like someone the more likely you are to say yes to them. This is the principle of liking. Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
Poor packaging leads to worse things than a bruised ego – it leads to lost sales and revenue. Packaging is a vital bridge between your customers and your product. Customers will see and touch your packaging before they ever interact with your product. And, as awesome as your product might be, it’s the packaging that does the selling.So, don’t let poor packaging undermine your sales. These 5 bad packaging sins will act as your roadmap of pitfalls to avoid.
If your business is like most small businesses, you’re struggling to find a good strategy that will help you reach customers and prospective customers on social networks. Paid advertising on those networks simply doesn’t work for most small businesses. And even when it works, paid advertising is becoming less effective. So if you can’t effectively advertise on social networks, what can you do? Content marketing offers a powerful answer.
Word-of-mouth marketing is powerful. We trust people we know more than strangers who try to sell us things. But businesses need a louder megaphone to market and friends are rarely enough. That’s where influencers can help. But how do you find the right influencers to endorse your brand? And how do you connect with them once you’ve found them? Here are the Top 3 Influencer Platforms for Small Businesses.
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Agencies are at an inflection point. Trends are putting increasing pressure on agencies and forcing the industry to evolve. Competition is becoming fiercer but resources are becoming more scarce. Agencies that do not grow will fail. Here’s your blueprint to implement a custom design service to better serve your clients, with no capital expense and no risk.
Why rebrand your company? Rebranding may be the key to getting a stale business back on track. In fact, most successful companies, from Fortune 500 to startups, rebrand. Read on for strategic and tactical insights that will help you assess whether your existing business brand is hurting you and steps to rebrand.