People report that color is by far, the most important factor when purchasing a product. The color you choose for your small business brand identity is important – don’t leave it to chance. Here’s a deep look at the research behind the color blue and why some businesses should consider blue as a core color in their brand identity.
If you want a client to see your idea’s true potential, you have to help them see it with your presentation.Whether you’re a design agency, a marketing agency, or a freelance designer or visual marketer, your client presentation skills are crucial. These are the best ways to effectively present your agency’s proposal to a client.
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This is the most complete guide online on how to start a business in 2019. About two-thirds of businesses with employees survive 2 years and about half survive only five years. Businesses that survive and thrive have an unfair advantage. They’re started and run by people who are prepared for what’s ahead of them. If you want an unfair advantage, we’re here to help you get started. Here’s a 12 step complete guide on how to start a business.
The top retail businesses know that their brand is invaluable. We’ve conducted some research into what it is that these mega-brands are doing right… and wrong. We’ve cultivated a list of 5 actionable lessons that apply to retail businesses of any size – not just mega retailers. And, now, we’re here to share the results of our research with you.
Most small businesses have very limited marketing budgets. But, we all know that it’s essential to spread the word, build relationships, and make sales. So what’s a small business to do when their need for marketing is big, but their budget is small? Here are 5 lean marketing principles and 22 actionable lean marketing tactics you can try in your small business.
Symbols are one of the earliest forms of written communication. From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful method of understanding meaning at a glance. Their ability to convey information, culture, and identity has made them an invaluable part of our shared visual language. We live in a world where people and companies are recognized more for what they represent than who they are. This makes symbols a powerful and effective way of communicating.
Design and marketing agencies have a unique challenge.It can be tough to convince clients to pay before they can see a finished product. But, what if you could overcome that challenge – and more – with a single marketing tactic? A simple, well-crafted guarantee could be the game-changer your business has been searching for.
Nonprofits are not traditional businesses.They serve a higher purpose. And, they operate differently than for-profit businesses on a fundamental level.But, just because nonprofits aren’t in it for the money, that doesn’t mean they don’t have to worry about branding. In fact, branding may be even more important for nonprofits.