If you’re starting a restaurant, then you’re probably pretty passionate about food. But, are you passionate about your brand? If you want to succeed, you’re going to have to be. A restaurant’s brand is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large. The decisions left unmade, and a brand left untended, may hurt your business.
Consistent. Branding. Is. Vital. Your logo, your website, your mobile app, your store signage, your marketing and customer support messaging… they must all be instantly recognizable as your brand. There are multiple reasons why consistent branding is so powerful – and inconsistent branding is so harmful. So, let’s take a deeper look at the whys and hows of branding consistency.
Ghost kitchen, virtual restaurant, cloud kitchen…Whatever you’re calling your venture, you’re a part of a new food business experiment. And, with delivery fees, service fees, and tips to factor in to the cost of their meal, people want to make sure they’re spending their money with a restaurant that’s worth it. This makes branding an important differentiator for your business. So, here are 5 design and branding tips for developing a successful virtual restaurant.
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We are more likely to be persuaded by people we like and those we want to be like. The more you like someone the more likely you are to say yes to them. This is the principle of liking. Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
Poor packaging leads to worse things than a bruised ego – it leads to lost sales and revenue. Packaging is a vital bridge between your customers and your product. Customers will see and touch your packaging before they ever interact with your product. And, as awesome as your product might be, it’s the packaging that does the selling.So, don’t let poor packaging undermine your sales. These 5 bad packaging sins will act as your roadmap of pitfalls to avoid.
If your business is like most small businesses, you’re struggling to find a good strategy that will help you reach customers and prospective customers on social networks. Paid advertising on those networks simply doesn’t work for most small businesses. And even when it works, paid advertising is becoming less effective. So if you can’t effectively advertise on social networks, what can you do? Content marketing offers a powerful answer.