It’s in every marketer’s and business owner’s best interest to learn how to effectively manage customer expectations. But, if this were truly as simple as it sounds, there would be a lot more happy customers in the world. Here’s a good look at 13 ways that you can better manage your customers’ expectations, create loyal brand followers, and grow your business faster than ever.
Is your small business website helping or hindering your business? If you’re like most small businesses, your website is outdated, and not helping you to increase revenues and sales. Even worse, your website might be completely disconnected from the brand you’ve been building. Here are 7 key reasons why you should consider redesigning your website.
Not all social media marketing is created equal. Some strategies and tactics are better than others. And, some strategies might be great – but are entirely the wrong fit for your business. Consider these 7 proven ways that will help you rise above the social media noise and better engage your audience on social networks.
Have you ever wondered what separates those who just get by from those who are truly successful? Nearly all successful people also rely on specific routines and rituals. These routines and rituals may hold an important clue to why some people succeed while others fail. Let’s look at tips and strategies to help you integrate daily routines into your life.
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There are so many ways to market your business today that it can be hard to know where to start. It’s not enough to market on different platforms. True success lies in integrating your marketing strategies across platforms. But how does one actually go about integrating marketing across platforms and channels? Here are 7 strategies that will help you bridge the gap between your online and offline marketing efforts.
Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.
The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.
Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. Nothing should be arbitrary. Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all. Here’s a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.