Market research firm Milward Brown concluded in its 2008 BrandZ rankings that Google, for the second year in a row, is the most valuable brand globally — with an incredible $86 billion in brand value.
Google has invested a great deal in building a strong brand identity, which has translated into a huge success.
Milward Brown combines balance sheet data with other factors, such as consumer sentiments, to come up with its rankings.
Google beat out Apple, General Electric, Microsoft, Coca-Cola, and China Mobile. Six of the top 10 spots and 28 of the top 100 spots in the rankings were occupied by technology companies.
Interestingly, Apple was the biggest riser, gaining $30 billion in brand value over the last year.
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