Let’s face it: although digital marketing is a great boon for small business owners, it can be complicated. There are hundreds, if not thousands, of tools to leverage, tons of metrics to track, and various marketing focuses you can employ depending on your needs and target audience.
It’s a lot to take in, and it’s enough for any small business owner to assume they need to hire an expert, like a marketing manager or digital marketing firm, to take care of this task. But that’s not the case!
You can handle your own small business digital marketing. You need to know how to practice smart marketing without making things overly complicated. Good news – you can do just that by reading on!
Uncomplicated marketing – what is it?
So what is uncomplicated digital marketing and how can you evolve your marketing strategy to simplify it?
Essentially, it’s marketing without relying too much on overly complex marketing campaigns, consumer psychology, and other techniques. Using the wrong digital marketing strategies might require you to take another personal loan to cover operating expenses or pay back pricey marketing agency fees.
Instead, good digital marketing is all about going back to the basics. That means:
- Reaching out to and connecting with your target audience members
- Using advertisements to maximize your reach on Google
- Making your site and brand easy to find on Google
Following those principles can build an audience base, see more cash flow, and generate long-term consumer loyalty.
Let’s look at six ways to uncomplicate your small business’s marketing for excellent results.
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Start with social media marketing
Social media is a major force in digital marketing. You must focus on social media marketing to succeed regardless of your niche or industry.
Why? Social media marketing lets you reach your target audience members in more ways than one. A social media profile allows prospective customers to look up your brand and determine whether you offer what they want.
More importantly, social media marketing allows you to post consistently, boosting brand awareness and allowing you to announce special deals, product releases, and other important news that may be relevant to your target audience.
To maximize the effects of social media marketing:
- Ensure that your social media profiles have the same information. This is important for consistency and improving your ranking with Google.
- Post at the same time each day or week. Post ads, newsletters, announcements, deals, and more!
- Publish plenty of candid material, like behind-the-scenes footage of your brand or honest conversations with current customers. It adds to your brand’s authenticity and can help you gain customers among your target demographics.
Even better, platforms like Facebook make it easy to target your social media advertisements toward specific people. Say that you run a small veterinary business and want to use digital marketing to advertise directly to local customers. Set up a campaign on Facebook targeting your local market, and your ads will go precisely where they need to without making things overly complicated.
Use paid Google ads
For many small businesses, it’s not enough to optimize your local SEO strategy. You should also use paid Google PPC or pay-per-click ads. Google advertisements can be effective because:
- They’re shown directly at the top of relevant search queries. With the right keywords and bidding strategy, you can put your advertisements in front of the eyes of the very people you want to reach!
- They can also be targeted to specific demographics, just like Facebook ads.
- They only require you to pay money when someone clicks on an ad. Google’s PPC ads can be one of your toolkit’s most cost-effective advertising methods!
Google Analytics allows you to analyze your ads’ performance and choose which ads you want to double down on or eliminate from your campaigns. This free tool is a great way to streamline and improve your advertising campaign without hiring an expensive digital marketing agency.
Streamline your website and logo
Specifically, you should optimize your website for mobile traffic by removing unnecessary graphics and making it easy to navigate. That’s because over half of all internet traffic comes from mobile users. You want to capture that traffic and make those visitors’ browsing experiences as pleasing as possible.
Your logo should also be updated and streamlined, making it easy to remember.
Leverage SEO for organic traffic
Local SEO or search engine optimization is a cornerstone of digital marketing, and for a good reason. It involves using keywords smartly throughout your website’s copy, such as blog posts, product descriptions, etc.
Why does it matter? SEO is free because it only costs you the time it takes to implement optimization strategies. Once you have optimized your website and worked with a link building agency to build incoming links to your site and content, your site’s rankings should improve and it will start organically showing up at the top of relevant search engine results.
That’s free traffic you don’t have to pay for! It doesn’t get more uncomplicated than that.
Send email newsletters
Email newsletter marketing is also an effective tool you can’t afford to ignore. Email marketing allows you to reach out to:
- Past or current customers
- Loyalty program members
- Prospective customers or leads
You can send special deals, new offers, discounts, announcements about your brand, and any other information you think is relevant. Here are a few other innovative ideas for marketing if you’re looking for more ideas.
Email marketing is vital for minimizing cart abandonment too. Many e-commerce brands struggle with cart abandonment, when a customer puts a product in a digital shopping cart, then abandons it in favor of another page or company. You can send cart abandonment emails via your email marketing software to remind customers that they should complete a purchase or incentivize them to do so.
Luckily, there are many ways to get consumers to leave their emails, like offering weekly newsletters, video tutorials, e-books, or even premium content.
Reach out to influencers
Lastly, don’t hesitate to reach out to social media influencers, particularly on platforms like Instagram and TikTok. Influencers are phenomenal tools for reaching younger demographics, which could be necessary depending on your target audience.
Regardless, influencers can bolster your brand awareness and bootstrap an audience for you in a matter of weeks, whereas it would typically take months or years. Use influencers to promote your products and services after identifying the right people who match your brand’s tone and audience preferences.
Uncomplicated and effective small business digital marketing is more than possible. With the right tools and overarching strategy, you can reach your target audience and bring them to your e-commerce site in no time. More than that, you’ll forge long-lasting relationships with those target consumers and may see increased profits for a long time.
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