Social Media ROI Is Meaningless If Your Product Or Service Isn’t Relevant

Many are obsessed with trying to develop effective ways to measure ROI (return on investment) from social media marketing. For some background, you can read Brian Solis’s recent article about measuring social media ROI.

ROI from social media is important, but if your product or service isn’t relevant – ROI is meaningless. Here’s why:

Do you believe that relevancy is as important as ROI?