Reeses Pieces, E.T. and Product Placement in Movies

We are bombarded by advertising from television, radio, online, mail, email, billboards, magazines, buses, and newspapers. Increasingly, we’re also seeing product placements in television shows, video games, and in movies.

Product placement is a form of marketing where branded goods or services are placed into a story line of a television show, movie, or other program. Product placement became very common in the 1980’s but has a history dating back to some of the earliest movies, as you’ll see in the following video looking at a brief history of product placement.