I’m in Logo Love: The Fort Worth Zoo logo

Fort Worth Zoo is the oldest zoo in Texas.

Background on The Fort Worth Zoo:

The Fort Worth Zoo was founded in 1909 with just a handful of animals and is now a nationally ranked zoo with over 5,000 forms of wildlife. They are one of the biggest attractions in the Dallas/Fort Worth area and have spent the last 10 years making huge renovations.

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Why we think the Fort Worth Zoo logo design is hot:

For any trip to the zoo, the highlight is the big animals. The bears, the giraffes, and the elephants. Many zoos use animals in their logo, but the Fort Worth Zoo uses a very clever version of an “f” and a “w” to create the elephant. The initials/elephant icon works well independently and is still identifiable at a tiny size. The logo is simple and whimsical and creates the foundation for a strong visual identity for the zoo. It has the right feel for a place where people go to enjoy themselves.

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