How Typography Affects Conversions and Sales



Do you give much thought to the typography you use on your website or marketing materials? You should! Typography plays an important role in influencing people’s decisions.

For example, Tahoma is the most legible font at size 10, Courier is the most legible at size 12 and Arial is the most legible at size 14. Since people spend so little time looking at web pages, you should optimize your content to be as legible as possible, at all times.

Typography can be a small detail in an otherwise large site. But sometimes the smallest details have a big impact.

Neil Patel created a helpful infographic (below) that explains good/bad practices when it comes to typography and conversions.