A small business that doesn’t set clear long-term goals is doomed to fail.
It’s not unusual for small business owners and entrepreneurs to focus on strategies and tactics at the expense of also setting appropriate goals. Often, this happens when you see someone else successfully executing a strategy or tactic – and you try to duplicate their success by doing the same thing.
Learn why it is important to set clear, specific goals for your business, the difference between qualitative and quantitative goal setting, and examples of marketing goals to get you started:
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