Unleash Your Inner Baker: How to Start a Bakery

Image of baked goods including bread and cupcakes in a bakery

A bakery is a terrific business for people passionate about baking and wanting to become entrepreneurs.

Over the past fifteen years, our team has helped hundreds of entrepreneurs and small businesses in the United States and worldwide start and grow bakery businesses. This guide shares the actionable insights, tips, best practices, and expertise we’ve developed after helping over one hundred thousand brands.

If you’re considering starting a bakery, this comprehensive guide will help you understand the steps and essential factors to consider.

Why a bakery is a good business idea

A bakery can be a fulfilling business for many reasons, including the following:

  1. Creative expression. Operating a bakery provides an outlet for creativity. You can experiment with different recipes, designs, and flavors. A bakery’s products often reflect the creativity and passion of its bakers. And you don’t need to have a culinary degree to open a bakery. A patisserie may focus on creating ornate pastries inspired by French techniques, while an artisan bread bakery might experiment with ancient grains and unique sourdough starters.
  2. Healthy demand for fresh baked goods. People worldwide love fresh baked goods, and there is always a demand for quality products. A neighborhood bagel shop can become a morning staple for residents seeking a fresh start to their day. Similarly, a gluten-free bakery provides fresh, delicious options to those with dietary restrictions. My wife loves gluten-free bakeries, and we try to find unique ones when we travel in the U.S. or internationally.
  3. Community connection. Bakeries often become integral parts of their communities. A family-run donut shop, for example, can become a cherished local institution where memories are made over sweet treats. A bakery cafe might serve as a community hub, allowing people to meet, work, and share ideas over coffee and pastries.
  4. Potential for growth and diversification. A thriving bakery has room to grow and diversify its offerings. A bakery that starts by specializing in wedding cakes can expand into custom cakes for all occasions, becoming a go-to resource for celebrations. Meanwhile, a small-town bakery known for its bread might expand into wholesale, supplying local restaurants and stores with high-quality bread.
  5. Rewarding work. Something is rewarding about providing people with comforting, delicious food. It’s why many people love the restaurant business. For example, a vegan bakery can take pride in offering plant-based alternatives that delight vegans and non-vegans alike and help those on a Paleo or similar diet. And a bakery that employs and empowers disadvantaged individuals in the community provides baked goods and a sense of purpose and social impact.

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The cons of owning a bakery

But don’t be fooled; a bakery business isn’t all sugar and spice. There are some less appetizing aspects you’ll need to consider:

  1. Demanding work hours. Operating a bakery often requires early mornings and long hours. However, different types of bakeries can navigate this challenge differently. For example, a bakery specializing in sourdough bread can use the long fermentation process to its advantage, baking in the off-hours. On the other hand, an online bakery could have more flexibility in baking and delivery times, allowing for a more balanced work schedule.
  2. High overhead costs. Equipment, ingredients, utilities, and staff wages can add up. But again, the type of bakery can influence these costs. A home-based bakery avoids the high rent of a retail location. A specialty bakery, such as a macaron shop, can limit overhead by focusing on a single product line, reducing the need for a wide range of ingredients and equipment.
  3. Intense competition. The bakery business is highly competitive. However, bakeries that carve out a unique niche can stand out. A bakery offering globally-inspired pastries can differentiate itself in a market full of traditional bakeries. Similarly, a bakery that caters to dietary restrictions, like a gluten-free or a keto bakery, can attract a dedicated customer base with limited options elsewhere.

What you need to start your bakery

1. Understanding your bakery concept and target market

The first step in starting a bakery is defining your business idea and understanding your target market.

Your bakery could be a traditional brick-and-mortar shop, a bakery-café, or even a home-based or online bakery.

For example, a French patisserie would appeal to customers who appreciate fine pastries and European culinary traditions. A gluten-free bakery would cater to those with specific dietary needs (like Paleo) or those seeking healthier alternatives. Meanwhile, a local cupcake shop might focus on the community, creating custom cupcakes for birthdays, celebrations, and events.

2. Developing a strong business plan and financial projections

A strong business plan and solid financial projections are crucial for any business, including bakeries.

For example, a bakery focusing on wholesale would need a business plan that includes strategies for attracting clients like restaurants and grocery stores. A high-end pastry shop in a bustling city must account for higher overhead costs in its financial projections. A family-owned bakery in a small town would need to consider local demand and purchasing habits in its business plan.

3. Setting up your bakery’s legal structure and obtaining the necessary permits

The legal structure you choose for your bakery will affect your liability and taxes.

Different types of bakeries might choose different structures. For instance, a home-based bakery might start as a sole proprietorship, the simplest structure, offering complete control to the owner.

On the other hand, a bakery-cafĂ© planning to expand to multiple locations might benefit from starting as an LLC or a corporation to limit the owners’ liability and facilitate potential investment.

Furthermore, each type of bakery will need to navigate local health department regulations and obtain necessary permits. A bakery truck, for example, would require a mobile food facility permit, while a brick-and-mortar bakery would need a retail food facility permit.

4. Calculating startup costs and funding your bakery

Starting a bakery involves several costs, from equipment and ingredients to marketing and staff wages. Plan on spending at least $25,000 to $50,000 on equipment and supplies and legal startup costs.

For example, a gourmet cupcake bakery might need high-end baking equipment to produce consistently perfect cupcakes and funding for branding and marketing to stand out in a crowded market. A small, local bakery might have lower equipment costs but need to budget for local advertising and customer relationship efforts. If self-funding isn’t an option, you might consider financing your bakery business via loans, investors, or even crowdfunding, depending on the type and scale of your bakery.

5. Navigating bakery licenses, permits, and regulations

Bakeries must navigate the necessary licenses, permits, and regulations, which vary by location and type of bakery.

A home-based bakery might need to comply with specific local or state food laws and home kitchen inspections. A bakery-café serving drinks and sandwiches would require a health department permit and potentially a liquor license. A bakery food truck would need a mobile food facility permit and must comply with various local and state regulations regarding food service vehicles.

6. Crafting your unique baked goods menu

Creating a unique menu is critical to setting your bakery apart. This means developing several signature items that customers can’t get anywhere else.

For instance, a vegan bakery could offer a variety of plant-based donuts that taste just as good, if not better, than traditional donuts. A bakery specializing in bread may use organic or locally sourced ingredients to create unique loaves. An artisanal bakery might feature a rotating menu of seasonal pastries and desserts highlighting local fruits and flavors (and my favorite, olive bread). A gluten-free bakery would need a menu of delicious, gluten-free treats to appeal to people with dietary restrictions or preferences. A bakery focusing on traditional bread would need various types, from basic loaves to artisan bread like sourdough or ciabatta.

7. Securing necessary bakery equipment and suppliers

Starting a bakery requires significant investment in professional-grade baking equipment and finding reliable suppliers. Although you can start baking at home, scaling your business typically requires commercial equipment and dedicated space.

For example, a bakery focusing on bagels would need a commercial-grade mixer for large batches of dough and a boiling station for the bagels. A specialty cake shop would need decorating tools and a variety of cake pans. A small home-based bakery would need to maximize efficiency in a smaller space, investing in multi-use equipment like a countertop convection oven and stand mixers.

Among other things, you’ll need to consider the following:

  • Equipment for dough preparation: (commercial mixers, tables for kneading, dough sheeters, scales, and related equipment). You may also need refrigerators to store dough.
  • Storage equipment: (shelving, racks, trucks, carts, dollies, etc.)
  • Baking equipment: convection ovens, deck ovens if you plan to bake artisan products, and even revolving ovens if you plan to cook in volume and sell wholesale.
  • Display and sales equipment: (refrigerated or unrefrigerated, depending on your needs, and boxes for baked goods).
  • Small items: (bowls, storage boxes, knives, aprons, staff uniforms, etc.)
  • Cleaning supplies: (gloves, chemicals, scrubbers, sponges, etc.)


8. Building a brand and marketing your bakery

Creating a unique and compelling brand is critical to differentiating your bakery in the market.

For instance, a vegan bakery might craft a brand around sustainability and animal welfare, appealing to eco-conscious consumers. A French patisserie might leverage traditional French baking techniques and recipes to build a brand that embodies authenticity and sophistication. A bakery that caters to celebrations and events could create a joyous, festive brand image. A bakery with a 1950s retro theme could use social media to showcase its vintage décor and unique dessert creations. A health-focused bakery might host baking classes or wellness events to engage with health-conscious customers. An online bakery specializing in cookie delivery could use targeted advertising and influencer collaborations to reach potential customers.

Remember, your brand is not just your bakery name, logo design, and tagline but includes your bakery’s atmosphere, customer service, packaging, and online presence.

9. Choosing the perfect retail location for your bakery

The location of your bakery can significantly impact your success.

The right location depends on your bakery’s concept and target market. For example, a bakery specializing in grab-and-go breakfast items might thrive in a busy downtown area where commuters can quickly pick up something on their way to work. But the trend toward remote work can make a downtown-based bakery tricky.

Some of my favorite bakeries have been destination bakeries that were globally known for one or two unique items. A destination bakery, famous for its decadent pastries, might do well even off the beaten path, where customers are willing to travel for their unique offerings. An online bakery, however, would need a suitable space for baking, packing, and shipping rather than a customer-facing storefront.

10. Sourcing quality ingredients for your baked goods

Sourcing quality ingredients is essential for any bakery.

The type of bakery and your menu will determine what ingredients you need. For instance, an organic bakery must source organic flour, sugars, and other baking ingredients. A chocolate-focused bakery might invest in premium chocolates from renowned chocolate makers. A local-focused bakery might prioritize sourcing fresh fruits, dairy, and other ingredients from local farmers and suppliers.

11. Crafting the perfect pricing for your baked goods

Finding that sweet spot for your bakery item pricing isn’t just about the numbers—it’s culinary art!

It’s about blending your expenses, operating costs, taxes, and the market temperature into a perfect recipe.

Kick things off by calculating your monthly business operating costs. An exact number will help you determine what it takes to keep the bakery lights on.

Next, calculate your production and overhead costs. The production costs are all about the ingredients that go into your baked masterpieces and the necessary equipment. Overhead costs include advertising, accounting, labor, and more.

Now comes the moment of truth—calculating your breakeven point and the production costs per baked good. This will give you a pretty clear idea about pricing.

Imagine you run a cupcake business that costs you $2,000 monthly to keep the ovens hot and the lights on. You plan to sell 250 cupcakes each month.

To determine the price per cupcake, divide your monthly operating costs by the number of cupcakes. In this case, 2,000 divided by 250 gives you eight. So, $8 per cupcake is your magic number to cover overhead expenses.

But we’re not done yet.

Let’s add in the production costs. Suppose each delicious cupcake costs you $5 to whip up. Add this to the minimum cost to cover your operating expenses (eight plus five), and you have $13. This is the rock-bottom price you need to cover all your operating expenses. Selling cupcakes for even a penny less means starting a business guaranteed to lose money.

Finally, add on your desired profit margin to arrive at the final price of each baked good.

It’s a delicate balancing act, but with some practice and patience, you’ll master it—just like your favorite recipe!

12. Hiring and training your staff

Hiring and training staff is a critical step in starting your bakery.

The size and type of your bakery will determine the kind of staff you need. For example, a small home-based bakery might start with just one or two people, with the owner handling baking and administrative tasks.

A large bakery-café might need several bakers, baristas, and customer service staff. A bread-focused bakery might need to hire and train staff on specific techniques for kneading and shaping bread.

13. Implementing efficient bakery operations and workflow

Finally, creating an efficient bakery operation and workflow is critical to running a successful bakery. This includes everything from ingredient preparation, baking, cleaning, customer service, and managing orders.

For example, a bakery specializing in custom-order wedding cakes would need a clear workflow for consulting with clients, designing, baking, and delivering cakes. A busy bakery café must have efficient systems for managing rush-hour customer traffic. A bakery with various offerings may need a detailed production schedule to ensure all items are prepared and available when needed.

14. Implementing a bakery marketing strategy

A well-planned marketing strategy can help your bakery attract customers and build a loyal following.

For instance, a bakery with a unique concept, like a dog bakery making gourmet dog treats, might leverage social media to reach dog lovers nationwide.

A neighborhood bakery might focus on local SEO, community events, and partnerships with local businesses. An upscale bakery might invest in professional photography for a stunning website and high-end print advertisements.

Your marketing strategy should align with your brand and speak to your target customers.


Starting a bakery is rewarding but requires careful planning, hard work, and a strong passion for baking.

Remember, your bakery is not just about selling bread; it’s about creating an experience that leaves customers returning for more.

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