Free Google Programs For Non-Profits

Three years ago, Google launched Google for Non-Profits to help non-profits raise money and operate more efficiently. Among other things, that portal offered tips and tutorials on ways that non-profits could leverage Google’s tools and services. Google also historically offered Google Checkout for free to non-profits who accepted donations on their site, and has allowed qualified non-profits to participate in Google Grants – free advertising via Google’s Adwords network.

Two days ago, Google re-launched the non-profits portal and added several new and important benefits that non-profits should know about.

One important change was in the application process to use the Google tools and programs. Previously, non-profits had to apply to each Google product individually. Now, non-profits can sign up through a one-stop application.

Among other benefits, approved non-profits can receive up to $10,000 per month in advertising credits on Google AdWords (to reach more donors), free or discounted Google Apps products, and premium features for YouTube and Google mapping technologies. And there are now even more educational resources and case studies tailored specifically for non-profits.

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Non-profits should know about another new service from Google – Google for Nonprofits Marketplace.

The Google for Nonprofits Marketplace connects approved nonprofits with a worldwide network of Google Certified Partners specializing in a variety of Google products. Certified Partners are carefully vetted by Google and meet rigorous qualification standards.

Google for Nonprofits Featured Providers below have agreed to offer their services to approved nonprofits at a free or discounted rate. Rates for services and projects vary by provider. Please research multiple organizations to find the one that meets your needs.

If you’re not familiar with Google Tools and how non-profits can leverage them, watch this short video (it includes some excellent case-studies about how Direct Relief International raised more than $1 million using AdWords and about how other non-profits benefited from Google’s programs):

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