Friday Fun Facts – Who are we? And, where do we come from? Part II

As a small business startup we spend a great deal of time looking at and analyzing data to help us drive strategy, make adjustments, and better understand our customers. We try hard to not be robotic in our response to numbers, but rather to let them inform our decisions and our direction. Here is the latest in a serial discussion of some of the data we look at internally…

A few months ago I shared some data about crowdSPRING users and visitors and the various parts of the world we come from. I recently met a writer who is interested in publishing an article about how people from different parts of the world leverage sites like crowdSPRING to connect, to work, and to learn. His interest was the developing world so I have collected some interesting nuggets:

  • 65,000 people visited the site in the last month
  • People are visiting from some pretty cool corners of the earth. In the past month we have had visits from 108 countries including from the Palestinian Territories, Mongolia, Ghana, Malta, Mauritius, Jamaica, Bolivia, Bahrain, Qatar, Cyprus,Uruguay, Sri Lanka, Estonia, and Nepal!
  • We had visitors from 61 emerging and developing nations. In the past month they accounted for over 19% of site visits.
  • Gender-wise we seem to appeal nicely to both of the major groups: our visitors are 56% male and 44% female.
  • We seem to appeal to a slightly older demographic with users age 35-49 accounting for 39% of visitors.
  • Well-educated folks seem to find crowdSPRING of interest. 68% of visitors had college or graduate degrees.
  • Some pretty interesting companies have been visiting, too: Apple, Microsoft, Google, Global Crossing. Not to mention Sprint, Verizon, Time Warner and AT&T.
That’s it for now. I’ll do some more mining next week and get back to you with more cool stuff.