Friday Fun Facts – Welcome Newbies!

As a small business startup we spend a great deal of time looking at and analyzing data to help us drive strategy, make adjustments, and better understand our customers. We try hard to not be robotic in our response to numbers, but rather to let them inform our decisions and our direction. Here is the latest in a serial discussion of some of the data we look at internally…

We hit a milestone last week which made us really proud. 20,000 Creatives from around the world have registered on crowdSPRING since we launched last May! Wow. Thinking about reaching this point made me want to take a look at the data and see what the numbers were telling us. The data set is not quite complete – when we first launched the site we did not ask people to tell us whether they were registering as a “Buyer” or a “Creative,” so our first 3 months of data did not allow us to track weekly growth based on a users self-declared role. But last August we started asking this question so we could better understand who was registering and how they wanted to participate in our community. At the time, we had around 8,500 users overall and we calculated that around 8,100 of those were creatives.

Here are the facts about newly registered Creatives:

  • In the fourth quarter of 2008 we added an average of 257 Creatives per week
  • In the fourth quarter of 2008 average weekly growth in Creatives registrations was 2.3%
  • In the first quarter of 2009 we added an average of 521 Creatives per week (103% increase)
  • In the first quarter of 2009 average weekly growth in Creatives registrations was 3.3% (50% increase)
2009 is looking great for our community – we have doubled the rate of registrations over the previous quarter and are continuing to accelerate. For instance, in March alone we averaged 626 new Creatives per week! This two charts illustrate growth for 2009. The first shows the weekly growth trend through the end of this year and the second shows a projection of overall registrations through 2009, based on growth this year-to-date:
So, welcome aboard, Newbies! We’re so happy have you with us.