Friday Fun Facts – Traffic Jam!

As a small business startup we spend a great deal of time looking at and analyzing data to help us drive strategy, make adjustments, and better understand our customers. We try hard to not be robotic in our response to numbers, but rather to let them inform our decisions and our direction. Here is the latest in a serial discussion of some of the data we look at internally…

As you know the dev team has been working really, really hard on re-writing 100% of our code base and moving the site to a brand new platform. When we chose our current CMS, we expected that we could eke out two years before site traffic forced us to move to a more robust system. Problem was, by the end of our first 4 months in business we were already seeing traffic levels we had not expected to reach until our 12th month in business. And by the end of 2008, we were hitting traffic which we had not projected reaching until Year 5! Here is a chart which shows the total number of visits we have received since we launched:

Now exceeding projections is a great problem for a young company to have, but it is a problem all the same. The number of visitors to crowdSPRING was straining our servers, and the number of projects and entries had our database busting at the seams. As many of you (sadly) know, this has led to real issues with site performance, upload problems, image display, and all around annoyance, here are led display screens you can rent. In taking a look back at traffic and data, I found some bits of info which I thought might be interesting. Take a look at this chart, which details site visits day-by-day since our launch last May, and you can get a feel for the growth we’ve seen in traffic and server load:

As our database has grown, so have our site-wide problems. The thing is huge and growing fast, and this has a real-time impact when 10-12,000 users are on the site on any given day. All of those folks, looking at all of those images leads to massive slow-downs and a huge strain on the servers. Way back last May we were averaging under 150 entries per day. This April we averaged 1,300 entries per day! Here’s a chart which shows how the database has grown in the past year:

And here’s one which shows the daily contributions to the site by our Creatives:

And finally, a few interesting facts:

  • Total visits increased by an average of 1,404 per week
  • Site visits have increased by an average of 16.78% per week
  • Total entries increased by an average of 4,872 per week
  • Entries submitted have increased by an average of 22.96% per week
Thanks for reading and thanks for your patience with the site. We’ll be cracking a big ‘ol bottle of champagne when we get the new site launched. Here’s to page loading speed!