Find the Perfect Name For Your Business or Startup With These 10 Tips

Picking a good business name for your new company can be one of the most difficult parts of building a strong brand identity, but also one of the most important.

As Dharmesh Shah, Hubspot CTO and Founder puts it,

A great name reduces the friction between your company and the market. It makes it easier for people to find you. Easier for people to talk about you. Sometimes, even easier for people to trust you.

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If you need help naming your new startup, you might find the following tips useful:

1. Think about what you want your business name to convey.

2. Brainstorm to identify business name possibilities.

3. Keep the business name short, simple, and easy to write and remember. Also, consider the acronyms of the name.

4. Avoid business names that are too narrow or too literal.

Watch the video for more detail on these four tips, plus six more insights.

 

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