Fiat Crowdsourcing Car Design

You might have heard of Local Motors – a company leveraging crowdsourcing to design cars. Local Motors licenses a chassis and then looks internally to its own community to innovate and refine the design of the car (other than the chasis).

Fiat Brazil has recently announced a project to crowdsource the entire car – including the mechanical components. All ideas submitted to the project will be under a Creative Commons license.

It’s an interesting program, for several reasons. First, it provides opportunities to ordinary people, experienced engineers, and designers, to influence the design of an entire car. Second, the program is a wonderful way to get people to talk about Fiat – and innovation.

To learn more about Fiat’s crowdsourcing experiment, watch the following video (English subtitles).

What do you think? Will more companies invite consumers to help design products?