Marketers are seeing an alarming trend. Although 122 billion emails are sent every hour, a large and growing percentage of emails are never read. This is not surprising – most marketing emails are simply pure spam without any creative or substantive value. Even worse, really bad marketing emails can easily destroy a company’s reputation and annoy even the most loyal customers.
How can you get your customers and prospects to open your email? What can you do to help ensure that your email campaigns don’t anger loyal customers?
We have another resource to share with you. MadisonLogic created the following useful infographic, highlighting 10 email marketing best practices. How many of these best practices are you using today?
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