Many startups fail because their leaders focus on doing things right, instead of doing the right things. They hire employees who can effectively execute tactics (do things right) but who have difficulty figuring out what needs to be done (doing the right things).
But how can you decide the right things that need to be done?
I believe that it’s important for entrepreneurs to get their hands dirty by doing certain jobs before hiring others to do those jobs. Getting your hands dirty not only gives you a better perspective on the work that must be done, but also empowers you to contribute when your team’s capacity is stretched – as it often is at a startup. This is true even if you’re hiring for technical positions but don’t know much about programming.
Moreover, most investors, and especially VCs, prefer to work with entrepreneurs who are not afraid to get their hands dirty.
I discuss these issues in the following short video. Do you agree?
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