Whether you are a startup, a small business or a Fortune 50 company, customers typically resist attempts to change products or services they perceive work well. People prefer to deal with the things they already know rather than get used to something new. But to innovate, companies must constantly find ways to improve their products and services.

How can innovation and resistance to change be reconciled? In this short video, I talk about the lessons we’ve learned along the way in introducing changes to the crowdSPRING marketplace.

Do you have other suggestions of how to make it easier for your customers or your community to accept change? I’d love to hear from you in the comments.