Whether you’re an entrepreneur or small business owner looking to have your first logo designed, or an established company redesigning your website or marketing materials, the colors you choose can make or break your marketing initiatives. To help you take your brand and marketing to the next level, here are six things you should know about how marketers and businesses will use color in 2018.
While there’s no guarantee of success (meaning is, after all, a deeply personal thing), it’s in a business leader’s best interest to do their best to help their employees cultivate meaning in their work. Here are 10 proven ways you can help your employees connect with and find meaning in their work.
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Today, it’s impossible to reach most customers without a website. This is especially true for new small businesses and startups trying to compete in an increasingly noisy world. but it’s also true for even established companies. Here are 7 important website design best practices for sites that want to convert prospects into customers.
Only 50 percent of businesses survive their first five years. Look out a little further, and you’ll find only one-third make it beyond the 10-year mark. How can you maximize your chance to succeed when starting or growing a new business in a crowded market? Here are seven proven strategies to help get you started.
Not all customers are alike. And spending time, money and manpower trying to reach all of them effectively is not only foolhardy but impossible. Each consumer demographic has its own unique needs and preferences. The following thriving businesses are getting niche marketing right. And, who better to learn from than the masters?