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Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media. Influencer marketing targets a smaller, more precise market for each business, thereby reducing the overconsumption and chaos of an otherwise confusing, overwhelming digital marketplace. But for influencer marketing to succeed, there has to be a good fit between your brand and the influencer(s) that represent you.
Generation Z will soon play an important role in our economy. If you’re a marketer, you’ll need to tailor your messages to reach a new audience. If you’re a business owner or manager, you’ll need to figure out what these new employees will be looking for and how to get the most out of your working relationship with them. Here are 5 key differences between Generation Z and Millennials, and our perspective on how these differences will impact your business.
If you don’t have a referral marketing strategy in place, you’re making a mistake. Referrals from happy customers represent your best opportunity to grow revenue and profits in your business. Here are the proven strategies that can help you generate business referrals and win back the advantage from your competitors.
In fact, it’s nearly impossible to get someone’s attention with a weak headline or title. A catchy headline will entice, capture attention, set expectations, and motivate your audience to click through. Here are 10 proven tips to help you punch up your titles and headlines… and entice your audience to click through and read your content.
Smart businesses leverage custom illustrations in their marketing strategy. Illustrations can persuade, inform and influence your customers and prospects. They can enhance your brand messaging and can help your business express emotion. Let’s take a look at ways that smart businesses use illustration to boost their marketing.
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Nearly 9 out of 10 marketers use content marketing as part of their marketing strategy. But doing content marketing effectively takes skill, patience, and the right tools. Whether you’re just starting out with content marketing or have been leveraging content marketing for a while, check out 11 of our favorite content marketing tools.