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Marketers and business owners who understand human behavior and motivation have an unfair advantage over their competitors. The good news is that you don’t have to have a PhD in neuroscience, or a staff of 50 marketers, to apply the fundamentals of neuroscience to your own marketing efforts. Here’s how you can use neuroscience to supercharge your own marketing efforts.
Not all customers are alike. And spending time, money and manpower trying to reach all of them effectively is not only foolhardy but impossible. Each consumer demographic has its own unique needs and preferences. The following thriving businesses are getting niche marketing right. And, who better to learn from than the masters?
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