Reach more customers and expand your market with actionable tactics, strategies, insights, and resources.
7 Proven Ways to Increase Customer Engagement on Social Media
Not all social media marketing is created equal. Some strategies and tactics are better than others. And, some strategies might be great – but are entirely the wrong fit for your business. Consider these 7 proven ways that will help you rise above the social media noise and better engage your audience on social networks.
7 Ways to Amplify Your Marketing With an Integrated Online and Offline Strategy
There are so many ways to market your business today that it can be hard to know where to start. It’s not enough to market on different platforms. True success lies in integrating your marketing strategies across platforms. But how does one actually go about integrating marketing across platforms and channels? Here are 7 strategies that will help you bridge the gap between your online and offline marketing efforts.
16 Powerful Tools and Services to Help Non-Marketers Grow Their Business
Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.
Influencer Marketing: Proven Strategies To Find Influencers Who Fit Your Brand
Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media. Influencer marketing targets a smaller, more precise market for each business, thereby reducing the overconsumption and chaos of an otherwise confusing, overwhelming digital marketplace. But for influencer marketing to succeed, there has to be a good fit between your brand and the influencer(s) that represent you.
Post-Millennial Marketing: How to Market Effectively To Generation Z
Generation Z will soon play an important role in our economy. If you’re a marketer, you’ll need to tailor your messages to reach a new audience. If you’re a business owner or manager, you’ll need to figure out what these new employees will be looking for and how to get the most out of your working relationship with them. Here are 5 key differences between Generation Z and Millennials, and our perspective on how these differences will impact your business.
Valuable Strategies to Generate Business Referrals and Increase Sales
If you don’t have a referral marketing strategy in place, you’re making a mistake. Referrals from happy customers represent your best opportunity to grow revenue and profits in your business. Here are the proven strategies that can help you generate business referrals and win back the advantage from your competitors.
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10 Proven Headline-Writing Tips to Make Your Small Business Content Irresistible
In fact, it’s nearly impossible to get someone’s attention with a weak headline or title. A catchy headline will entice, capture attention, set expectations, and motivate your audience to click through. Here are 10 proven tips to help you punch up your titles and headlines… and entice your audience to click through and read your content.
How Illustrations Can Boost Your Small Business Marketing
Smart businesses leverage custom illustrations in their marketing strategy. Illustrations can persuade, inform and influence your customers and prospects. They can enhance your brand messaging and can help your business express emotion. Let’s take a look at ways that smart businesses use illustration to boost their marketing.
11 Essential Content Marketing Tools That Will Help Your Business
Nearly 9 out of 10 marketers use content marketing as part of their marketing strategy. But doing content marketing effectively takes skill, patience, and the right tools. Whether you’re just starting out with content marketing or have been leveraging content marketing for a while, check out 11 of our favorite content marketing tools.
Why Augmented Reality Will Be One of The Hottest Marketing Trends in 2018
Augmented Reality (AR) is 2018’s major marketing buzzword. We looked at the creative ways companies are using augmented reality (AR) in their marketing to give you some ideas on how you can incorporate AR in your own marketing strategy.
Neuroscience Secrets That Can Supercharge Your Marketing
Marketers and business owners who understand human behavior and motivation have an unfair advantage over their competitors. The good news is that you don’t have to have a PhD in neuroscience, or a staff of 50 marketers, to apply the fundamentals of neuroscience to your own marketing efforts. Here’s how you can use neuroscience to supercharge your own marketing efforts.