Reach more customers and expand your market with actionable tactics, strategies, insights, and resources.
6 Powerful Word-of-Mouth Marketing Strategies That Can Help Your Small Business Grow Faster
Word-of-mouth marketing (WOMM) is the most powerful marketing tool for most businesses. Unfortunately, few companies have strategies to get the most value from word-of-mouth marketing. Here’s a look at what word-of-mouth marketing is and how marketers and businesses can take advantage of its power.
5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To Increase Sales And Profits
People have cognitive biases and can be persuaded to take specific actions. We explore psychological triggers and how you can leverage them in your marketing to boost website sales and improve the user experience for your customers and prospects.
How The Anchoring Effect in Marketing Can Help Your Business Grow Faster Or Fail
People tend to unconsciously latch onto the first fact they hear, basing their decision-making on that fact. This phenomenon is called anchoring. We look at how you can take advantage of the anchoring effect to price your company’s products or services, negotiate more effectively, market better, and make better business decisions.
How To Market Better and Grow Your Small Business Faster Using The Psychology of Reciprocity
You may call it paying it forward, quid pro quo, or just returning the favor, but science has a word that describes this trait: reciprocity. You can leverage the psychology of reciprocity to grow your business faster.
Why Social Media Stories Are a Big Marketing Phenomenon (And How To Use Them to Market Your Business)
It doesn’t seem like that long ago that everyone touted Facebook’s newsfeed and Instagram’s feed as the new world for marketers to go forth and conquer. How quickly times change. “Stories” have grown to become a viable media format in their own right. Here’s a look at how popular brands use Stories and best practices and tips to help your business leverage Stories as a useful marketing channel.
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7 Proven Ways to Increase Customer Engagement on Social Media
Not all social media marketing is created equal. Some strategies and tactics are better than others. And, some strategies might be great – but are entirely the wrong fit for your business. Consider these 7 proven ways that will help you rise above the social media noise and better engage your audience on social networks.
7 Ways to Amplify Your Marketing With an Integrated Online and Offline Strategy
There are so many ways to market your business today that it can be hard to know where to start. It’s not enough to market on different platforms. True success lies in integrating your marketing strategies across platforms. But how does one actually go about integrating marketing across platforms and channels? Here are 7 strategies that will help you bridge the gap between your online and offline marketing efforts.
16 Powerful Tools and Services to Help Non-Marketers Grow Their Business
Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.
Influencer Marketing: Proven Strategies To Find Influencers Who Fit Your Brand
Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media. Influencer marketing targets a smaller, more precise market for each business, thereby reducing the overconsumption and chaos of an otherwise confusing, overwhelming digital marketplace. But for influencer marketing to succeed, there has to be a good fit between your brand and the influencer(s) that represent you.
Post-Millennial Marketing: How to Market Effectively To Generation Z
Generation Z will soon play an important role in our economy. If you’re a marketer, you’ll need to tailor your messages to reach a new audience. If you’re a business owner or manager, you’ll need to figure out what these new employees will be looking for and how to get the most out of your working relationship with them. Here are 5 key differences between Generation Z and Millennials, and our perspective on how these differences will impact your business.
Valuable Strategies to Generate Business Referrals and Increase Sales
If you don’t have a referral marketing strategy in place, you’re making a mistake. Referrals from happy customers represent your best opportunity to grow revenue and profits in your business. Here are the proven strategies that can help you generate business referrals and win back the advantage from your competitors.