Marketing

Reach more customers and expand your market with actionable tactics, strategies, insights, and resources.

Why Social Media Stories Are a Big Marketing Phenomenon (And How To Use Them to Market Your Business)

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Why Social Media Stories Are a Big Marketing Phenomenon (And How To Use Them to Market Your Business)

It doesn’t seem like that long ago that everyone touted Facebook’s newsfeed and Instagram’s feed as the new world for marketers to go forth and conquer. How quickly times change. “Stories” have grown to become a viable media format in their own right. Here’s a look at how popular brands use Stories and best practices and tips to help your business leverage Stories as a useful marketing channel.

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7 Ways to Amplify Your Marketing With an Integrated Online and Offline Strategy

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7 Ways to Amplify Your Marketing With an Integrated Online and Offline Strategy

There are so many ways to market your business today that it can be hard to know where to start. It’s not enough to market on different platforms. True success lies in integrating your marketing strategies across platforms. But how does one actually go about integrating marketing across platforms and channels? Here are 7 strategies that will help you bridge the gap between your online and offline marketing efforts.

16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.

Influencer Marketing: Proven Strategies To Find Influencers Who Fit Your Brand

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Influencer Marketing: Proven Strategies To Find Influencers Who Fit Your Brand

Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media. Influencer marketing targets a smaller, more precise market for each business, thereby reducing the overconsumption and chaos of an otherwise confusing, overwhelming digital marketplace. But for influencer marketing to succeed, there has to be a good fit between your brand and the influencer(s) that represent you.

Post-Millennial Marketing: How to Market Effectively To Generation Z

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Post-Millennial Marketing: How to Market Effectively To Generation Z

Generation Z will soon play an important role in our economy. If you’re a marketer, you’ll need to tailor your messages to reach a new audience. If you’re a business owner or manager, you’ll need to figure out what these new employees will be looking for and how to get the most out of your working relationship with them. Here are 5 key differences between Generation Z and Millennials, and our perspective on how these differences will impact your business.

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