Reach more customers and expand your market with actionable tactics, strategies, insights, and resources.
7 Outstanding (and Free!) Stock Photography Sites Your Marketing Team Should Know About
Stock photography and art can’t be used to replace an authentic, consistent visual brand identity. But, stock photos can supplement an already established brand identity. Let’s take a look at the best sources for acquiring free, high-quality stock photos.
Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?
Consumers expect that the companies they deal with have integrity and authenticity. There are many reasons for this shift to authenticity in the consumer landscape, but one element is particularly crucial: millennials. Here are five key factors that help brands increase authenticity.
How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results
Writing is a tricky business.You have to choose just the right words to convey your unique message to your specific audience. And, that’s only half the battle. Read on to learn how to write marketing copy that combines both art and science – copy that will engage your audience and motivate them to convert.
Lean Marketing Strategies for Small Businesses and Startups
Let’s take three key elements of lean startup principles – quick and inexpensive prototypes that test market assumptions, feedback from real customers, and learn fast, don’t fail fast – and apply those elements to strategies for small businesses and startup marketing.
How to Cultivate a Female-Friendly Cannabis Brand
With recreational use legal in nine states, the District of Columbia, and across all of Canada, the growth of cannabis businesses is steadily increasing. But are cannabis firms properly connecting with women? The rapid rise of female cannabis users leaves a huge opportunity for cannabis business owners to connect with a brand new target market.
Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn
Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. That crucial emotional connection stays in a customer’s mind long after the purchase has been made. We show how you can use emotional marketing to compel your customers to stick with your brand.
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10 Loss Aversion Marketing Tactics to Help Your Small Business Retain Customers and Win Sales
People don’t like to lose. Savvy marketers know this. They keep loss aversion in mind as they plan their campaigns and write their copy. Here’s what you need to know about loss aversion and 10 proven loss aversion marketing tactics that can help amplify your marketing efforts.
6 Powerful Word-of-Mouth Marketing Strategies That Can Help Your Small Business Grow Faster
Word-of-mouth marketing (WOMM) is the most powerful marketing tool for most businesses. Unfortunately, few companies have strategies to get the most value from word-of-mouth marketing. Here’s a look at what word-of-mouth marketing is and how marketers and businesses can take advantage of its power.
5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To Increase Sales And Profits
Science has shown that people have cognitive biases and can be persuaded to take specific actions. We explore psychological triggers and how you can leverage them in your marketing to boost website sales and improve the user experience for your customers and prospects.
How The Anchoring Effect in Marketing Can Help Your Business Grow Faster Or Fail
People tend to unconsciously latch onto the first fact they hear, basing their decision-making on that fact. This phenomenon is called anchoring. We look at how you can take advantage of the anchoring effect to price your company’s products or services, negotiate more effectively, market better, and make better business decisions.
How To Market Better and Grow Your Small Business Faster Using The Psychology of Reciprocity
You may call it paying it forward, quid pro quo, or just returning the favor, but science has a word that describes this trait: reciprocity. You can leverage the psychology of reciprocity to grow your business faster. Here’s how.
Why Social Media Stories Are a Big Marketing Phenomenon (And How To Use Them to Market Your Business)
It doesn’t seem like that long ago that everyone touted Facebook’s newsfeed and Instagram’s feed as the new world for marketers to go forth and conquer. How quickly times change. “Stories” have grown to become a viable media format in their own right. Here’s a look at how popular brands use Stories and best practices and tips to help your business leverage Stories as a useful marketing channel.