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1. Marketing

Conversion Rate Optimization (CRO) Guide: How to Make Your Website Work Smarter (2021)

Make your website work smarter and generate more qualified leads and customers with a simple 3 step conversion rate optimization (CRO) strategy.

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1. Marketing

3 Important Strategies for Increasing Brand Awareness and Recognition using Social Media

Brand awareness and recognition are critically important if you want to grow your business. We look at 3 strategies that will help you create brand awareness and recognition.

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1. Marketing

Marketing Psychology: 5 Powerful Principles of Human Behavior

Marketing psychology can give smart marketers and business owners a competitive advantage. Here are 5 powerful principles of human behavior you should use to supercharge your marketing.

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1. Marketing

9 Essential and Proven Restaurant Marketing Strategies

Whether you’ve been in business for years, or are just starting out, consider these restaurant-friendly marketing tactics to increase your sales.

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1. Marketing

Facebook Messenger Chatbot Marketing: The Definitive Guide (2021)

We know that the idea of using a chatbot can be a little intimidating, especially for startups and small businesses. But the truth is that chatbots can improve marketing and make marketers’ lives easier. Read this comprehensive guide to Facebook Messenger Marketing using chatbots if you want to improve your marketing.

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1. Marketing

4 Ways to Effectively Build Brand Authority in Your Industry

A brand with authority and influence is a brand with a clear path for growth. Everyone wants to work with experts – so, use these strategies to position your brand as an expert in your field.

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1. Marketing

Marketing Psychology: How to Use the Liking Principle to Grow Your Business

The more you like someone the more likely you are to say yes to them. Understanding the liking principle and using it in your marketing can give you an unfair advantage.

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1. Marketing

Content Marketing Strategies for Small Business

If your business is like most small businesses, you’re struggling to find a good strategy that will help you reach customers and prospective customers on social networks. Content marketing offers a powerful answer.

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1. Marketing

How to Use the Principle of Reciprocity to Grow Your Business Faster

When we are given a gift, of whatever magnitude, we feel a sense of indebtedness to the giver. How can you adapt this important psychological principle to improve your marketing and sales? Use these reciprocity marketing strategies now to get and keep clients and increase revenue.

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1. Marketing

How Your Business Can Use Scarcity Marketing To Increase Sales

Influence is everything. Use these scarcity marketing techniques to boost conversions in your business.

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1. Marketing

What Is Social Proof and Why Your Business Can Die Without It

Use social proof to boost business sales. Not all social proof is created equal. Implement the tactics we discuss to see a boost in conversions.

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1. Marketing

Marketing Psychology: How You Can Use Commitment and Consistency Principles To Increase Sales

The best way to earn the loyalty of customers and prospects is to make them commit to something. Use these proven commitment and consistency strategies to retain current customers and win sales.