Reach more customers and expand your market with actionable tactics, strategies, insights, and resources.
Marketing Psychology: How You Can Use Commitment and Consistency Principles To Increase Sales
The best way to earn the loyalty of customers and prospects is to make them commit to something. People prefer to be loyal and consistent with a choice they previously made. Use these proven commitment and consistency strategies to retain current customers and win sales.
How to Get Actionable Feedback and Find Out What Clients Really Think
Some businesses – like design, marketing, or branding agencies; interior design firms and contractors; among many others – absolutely rely on client feedback and collaboration in order to do their jobs. As a creative business, we’ve had to become experts at collecting and acting on client feedback. And, we’re excited to share what we know.
7 Outstanding (and Free!) Stock Photography Sites Your Marketing Team Should Know About
Stock photography and art can’t be used to replace an authentic, consistent visual brand identity. But, stock photos can supplement an already established brand identity. Let’s take a look at the best sources for acquiring free, high-quality stock photos.
Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?
Consumers expect that the companies they deal with have integrity and authenticity. There are many reasons for this shift to authenticity in the consumer landscape, but one element is particularly crucial: millennials. Here are five key factors that help brands increase authenticity.
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How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results
Writing is a tricky business.You have to choose just the right words to convey your unique message to your specific audience. And, that’s only half the battle. Read on to learn how to write marketing copy that combines both art and science – copy that will engage your audience and motivate them to convert.
Lean Marketing Strategies for Small Businesses and Startups
Let’s take three key elements of lean startup principles – quick and inexpensive prototypes that test market assumptions, feedback from real customers, and learn fast, don’t fail fast – and apply those elements to strategies for small businesses and startup marketing.
How to Cultivate a Female-Friendly Cannabis Brand
With recreational use legal in nine states, the District of Columbia, and across all of Canada, the growth of cannabis businesses is steadily increasing. But are cannabis firms properly connecting with women? The rapid rise of female cannabis users leaves a huge opportunity for cannabis business owners to connect with a brand new target market.
Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn
Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. That crucial emotional connection stays in a customer’s mind long after the purchase has been made. We show how you can use emotional marketing to compel your customers to stick with your brand.
10 Loss Aversion Marketing Tactics to Help Your Small Business Retain Customers and Win Sales
People don’t like to lose. Savvy marketers know this. They keep loss aversion in mind as they plan their campaigns and write their copy. Here’s what you need to know about loss aversion and 10 proven loss aversion marketing tactics that can help amplify your marketing efforts.
6 Powerful Word-of-Mouth Marketing Strategies That Can Help Your Small Business Grow Faster
Word-of-mouth marketing (WOMM) is the most powerful marketing tool for most businesses. Unfortunately, few companies have strategies to get the most value from word-of-mouth marketing. Here’s a look at what word-of-mouth marketing is and how marketers and businesses can take advantage of its power.