Marketing and brandingCategory
With 1.9 million sellers, 31.7 million active buyers, and 45 million products, Etsy offers an enormous marketplace filled with ample opportunity for the nimble-fingered entrepreneur. But with so many sellers and products, the competition is fierce and success on Etsy requires more than just a unique craft or product. Read on to learn about ways you can transform your Etsy store into an attractive and memorable experience for your prospective customers.
Whether you deal in residential or commercial real estate, your signs are ambassadors for your business – speaking for your brand when you’re not there to do it in person. Here’s a look at the best practices for creating unique and custom real estate signs that raise awareness about your brand and start a conversation with your potential clients.
People tend to unconsciously latch onto the first fact they hear, basing their decision-making on that fact. This phenomenon is called anchoring. We look at how you can take advantage of the anchoring effect to price your company’s products or services, negotiate more effectively, market better, and make better business decisions.
It doesn’t seem like that long ago that everyone touted Facebook’s newsfeed and Instagram’s feed as the new world for marketers to go forth and conquer. How quickly times change. “Stories” have grown to become a viable media format in their own right. Here’s a look at how popular brands use Stories and best practices and tips to help your business leverage Stories as a useful marketing channel.
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It’s in every marketer’s and business owner’s best interest to learn how to effectively manage customer expectations. But, if this were truly as simple as it sounds, there would be a lot more happy customers in the world. Here’s a good look at 13 ways that you can better manage your customers’ expectations, create loyal brand followers, and grow your business faster than ever.
Is your small business website helping or hindering your business? If you’re like most small businesses, your website is outdated, and not helping you to increase revenues and sales. Even worse, your website might be completely disconnected from the brand you’ve been building. Here are 7 key reasons why you should consider redesigning your website.
Not all social media marketing is created equal. Some strategies and tactics are better than others. And, some strategies might be great – but are entirely the wrong fit for your business. Consider these 7 proven ways that will help you rise above the social media noise and better engage your audience on social networks.
There are so many ways to market your business today that it can be hard to know where to start. It’s not enough to market on different platforms. True success lies in integrating your marketing strategies across platforms. But how does one actually go about integrating marketing across platforms and channels? Here are 7 strategies that will help you bridge the gap between your online and offline marketing efforts.
Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.
The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.