Marketing and brandingCategory
Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. That crucial emotional connection stays in a customer’s mind long after the purchase has been made. We show how you can use emotional marketing to compel your customers to stick with your brand.
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy.
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If you want to attract clients your travel website must be user-friendly. Strong travel and tourism websites remind users of the awesome parts of travel while helping their clients overcome the more tedious and complex parts of the travel equation. To achieve this goal, make sure your travel website is designed to do the following three things well.
Millennials and Gen Z pay particular attention to product packaging – but not in the same way that older generations viewed packaging. So how do you catch the attention of the most valuable spending generations in the history of the nation? We take a look at the important packaging design trends and how you can create exceptional product packaging that speaks to Millennials and Gen Z.
It’s impossible to effectively execute strategy and tactics for a political campaign without good design. But good design is increasingly helping to fuel underdog candidates. In this article, we take a closer look at political branding examples and how design has helped candidates succeed in recent elections.
With 1.9 million sellers, 31.7 million active buyers, and 45 million products, Etsy offers an enormous marketplace filled with ample opportunity for the nimble-fingered entrepreneur. But with so many sellers and products, the competition is fierce and success on Etsy requires more than just a unique craft or product. Read on to learn about ways you can transform your Etsy store into an attractive and memorable experience for your prospective customers.