Marketing and brandingCategory
Online commerce has taken the world by storm and forever altered the way we do business. But, that doesn’t mean that all online businesses are created equal. Simply showing up online isn’t enough to guarantee success. We’ve cultivated a list of 13 actionable lessons from the top 4 Ecommerce giants that apply to businesses of any size or platform – not just iconic internet businesses.
People report that color is by far, the most important factor when purchasing a product. The color you choose for your small business brand identity is important – don’t leave it to chance. Here’s a deep look at the research behind the color blue and why some businesses should consider blue as a core color in their brand identity.
The top retail businesses know that their brand is invaluable. We’ve conducted some research into what it is that these mega-brands are doing right… and wrong. We’ve cultivated a list of 5 actionable lessons that apply to retail businesses of any size – not just mega retailers. And, now, we’re here to share the results of our research with you.
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Symbols are one of the earliest forms of written communication. From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful method of understanding meaning at a glance. Their ability to convey information, culture, and identity has made them an invaluable part of our shared visual language. We live in a world where people and companies are recognized more for what they represent than who they are. This makes symbols a powerful and effective way of communicating.
Design and marketing agencies have a unique challenge.It can be tough to convince clients to pay before they can see a finished product. But, what if you could overcome that challenge – and more – with a single marketing tactic? A simple, well-crafted guarantee could be the game-changer your business has been searching for.
Nonprofits are not traditional businesses.They serve a higher purpose. And, they operate differently than for-profit businesses on a fundamental level.But, just because nonprofits aren’t in it for the money, that doesn’t mean they don’t have to worry about branding. In fact, branding may be even more important for nonprofits.
Writing is a tricky business.You have to choose just the right words to convey your unique message to your specific audience. And, that’s only half the battle. Read on to learn how to write marketing copy that combines both art and science – copy that will engage your audience and motivate them to convert.