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How Hashtags Can Help You Improve Your Small Business Marketing

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How Hashtags Can Help You Improve Your Small Business Marketing

Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy.

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3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen Z Into Zealous Advocates

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3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen Z Into Zealous Advocates

Millennials and Gen Z pay particular attention to product packaging – but not in the same way that older generations viewed packaging. So how do you catch the attention of the most valuable spending generations in the history of the nation? We take a look at the important packaging design trends and how you can create exceptional product packaging that speaks to Millennials and Gen Z.