Marketing and brandingCategory
Word-of-mouth marketing is powerful. We trust people we know more than strangers who try to sell us things. But businesses need a louder megaphone to market and friends are rarely enough. That’s where influencers can help. But how do you find the right influencers to endorse your brand? And how do you connect with them once you’ve found them? Here are the Top 3 Influencer Platforms for Small Businesses.
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Agencies are at an inflection point. Trends are putting increasing pressure on agencies and forcing the industry to evolve. Competition is becoming fiercer but resources are becoming more scarce. Agencies that do not grow will fail. Here’s your blueprint to implement a custom design service to better serve your clients, with no capital expense and no risk.
Why rebrand your company? Rebranding may be the key to getting a stale business back on track. In fact, most successful companies, from Fortune 500 to startups, rebrand. Read on for strategic and tactical insights that will help you assess whether your existing business brand is hurting you and steps to rebrand.