Marketing and brandingCategory
Today, it’s impossible to reach most customers without a website. This is especially true for new small businesses and startups trying to compete in an increasingly noisy world. but it’s also true for even established companies. Here are 7 important website design best practices for sites that want to convert prospects into customers.
Not all customers are alike. And spending time, money and manpower trying to reach all of them effectively is not only foolhardy but impossible. Each consumer demographic has its own unique needs and preferences. The following thriving businesses are getting niche marketing right. And, who better to learn from than the masters?
The logos of successful companies are instantly recognizable, memorable, and timeless. These are important qualities because successful companies have built strong brand identities. But, it can be tempting to follow a dark path when searching for the perfect logo design for your business. Don’t give in to the temptation! Stay on the straight and narrow, and keep yourself and your business safe from these seven deadly sins of logo design.
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Packaging used to be inconvenient, hard to open, and uninspiring. Much packaging still is. But smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience. To help you stay current, we’ve identified seven important trends that you should understand today.