Marketing and branding

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Lean Marketing for Startups and Small Businesses: How to Make the Most Impact with the Least Investment

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Lean Marketing for Startups and Small Businesses: How to Make the Most Impact with the Least Investment

Most small businesses have very limited marketing budgets. But, we all know that it’s essential to spread the word, build relationships, and make sales. So what’s a small business to do when their need for marketing is big, but their budget is small? Here are 5 lean marketing principles and 22 actionable lean marketing tactics you can try in your small business.

16 Design Symbols Your Business Can Use to Improve Its Brand Identity

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16 Design Symbols Your Business Can Use to Improve Its Brand Identity

Symbols are one of the earliest forms of written communication. From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful method of understanding meaning at a glance. Their ability to convey information, culture, and identity has made them an invaluable part of our shared visual language. We live in a world where people and companies are recognized more for what they represent than who they are. This makes symbols a powerful and effective way of communicating.

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