Good design is good business. Check out these actionable insights on graphic, web, print, product, and packaging design.
The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.
Your fashion business, like every business, needs a strong visual brand and a professionally designed logo, a website, social media assets and more. Good design is good business. Read on to learn six important reasons why your fashion design business needs good design – and the most import design priorities for your business.
In the 1990s, grocery stores carried around 7,000 different products. Today, they carry up to 50,000. This dramatic increase in the number of products on store shelves makes it tough for brands to stand out. Consumers can pick from 15 different types of peanut butter, 50 different cereal brands, dozens of soft drink brands, etc. If you want to make your products stand out among the 50,000 others lining the shelves, check out our 6 proven tips for great food packaging.
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Whether you’re an entrepreneur or small business owner looking to have your first logo designed, or an established company redesigning your website or marketing materials, the colors you choose can make or break your marketing initiatives. To help you take your brand and marketing to the next level, here are six things you should know about how marketers and businesses will use color in 2018.
Investing in good packaging design (the packaging for your product) and package graphics design (the graphics/content on the product packaging) is critical to your company’s success. Whether you’re redesigning an existing package or creating something entirely new, here are six 2018 packaging design trends you should know.