Design

Good design is good business. Check out these actionable insights on graphic, web, print, product, and packaging design.

3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen Z Into Zealous Advocates

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3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen Z Into Zealous Advocates

Millennials and Gen Z pay particular attention to product packaging – but not in the same way that older generations viewed packaging. So how do you catch the attention of the most valuable spending generations in the history of the nation? We take a look at the important packaging design trends and how you can create exceptional product packaging that speaks to Millennials and Gen Z.

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Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

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Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.

6 Proven Tips for Successful Food Packaging

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6 Proven Tips for Successful Food Packaging

In the 1990s, grocery stores carried around 7,000 different products. Today, they carry up to 50,000. This dramatic increase in the number of products on store shelves makes it tough for brands to stand out. Consumers can pick from 15 different types of peanut butter, 50 different cereal brands, dozens of soft drink brands, etc. If you want to make your products stand out among the 50,000 others lining the shelves, check out our 6 proven tips for great food packaging.

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