Brand Identity

Cultivating a consistent, authentic brand never ends. But, we’ve gathered all the resources you need to do it right.

How A Strong Logo and Brand Can Help Your Etsy Store Thrive

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How A Strong Logo and Brand Can Help Your Etsy Store Thrive

With 1.9 million sellers, 31.7 million active buyers, and 45 million products, Etsy offers an enormous marketplace filled with ample opportunity for the nimble-fingered entrepreneur. But with so many sellers and products, the competition is fierce and success on Etsy requires more than just a unique craft or product. Read on to learn about ways you can transform your Etsy store into an attractive and memorable experience for your prospective customers.

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. Nothing should be arbitrary. Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all. Here’s a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.

Why and How to Rename Your Business

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Why and How to Rename Your Business

A strong business name identifies your business, tells your customers and prospects something meaningful about your brand, and helps to differentiate your business from your competition. But what should you do if you decide that the name you’ve been using for your business isn’t effective at accomplishing those goals? Here are 4 reasons to consider renaming your business… and 7 tips to help you pull it off successfully.

Use These Powerful Psychology Strategies to Choose Fonts For Your Business

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Use These Powerful Psychology Strategies to Choose Fonts For Your Business

Making sure you find the right font for your business is a critical part of establishing – and extending – your brand’s visual identity. Part of any winning design strategy is choosing a font that creates a good user experience for your customers and underscores the feeling and purpose of your business. So let’s take a look at how you can pick the right font for your business to capture people’s attention and to convert that attention into a customer relationship.

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Why Branding Your Small Business is Important and What You Can Learn From Brandless

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Why Branding Your Small Business is Important and What You Can Learn From Brandless

Today, we are experiencing a shift in how brands can efficiently market to their consumer base. There’s more competition and advertising noise, and consumers are better informed. It’s difficult to break through the noise, especially when you’re promoting a new company or new products or services. So what can you do if you’re launching a new company or a new product or service line? How can you break through the noise?

Is Your Small Business Committing These 7 Deadly Logo Design Sins?

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Is Your Small Business Committing These 7 Deadly Logo Design Sins?

The logos of successful companies are instantly recognizable, memorable, and timeless. These are important qualities because successful companies have built strong brand identities. But, it can be tempting to follow a dark path when searching for the perfect logo design for your business. Don’t give in to the temptation!  Stay on the straight and narrow, and keep yourself and your business safe from these seven deadly sins of logo design.

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