Cultivating a consistent, authentic brand never ends. But, we’ve gathered all the resources you need to do it right.
Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. Nothing should be arbitrary. Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all. Here’s a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.
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