Cultivating a consistent, authentic brand never ends. But, we’ve gathered all the resources you need to do it right.
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The Power of Blue in Small Business Branding and Design [10 Tips]
People report that color is by far, the most important factor when purchasing a product. The color you choose for your small business brand identity is important – don’t leave it to chance. Here’s a deep look at the research behind the color blue and why some businesses should consider blue as a core color in their brand identity.
19 Important Branding Lessons from the Top 5 Retailers in the US
The top retail businesses know that their brand is invaluable. We’ve conducted some research into what it is that these mega-brands are doing right… and wrong. We’ve cultivated a list of 5 actionable lessons that apply to retail businesses of any size – not just mega retailers. And, now, we’re here to share the results of our research with you.
16 Design Symbols Your Business Can Use to Improve Its Brand Identity
Symbols are one of the earliest forms of written communication. From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful method of understanding meaning at a glance. Their ability to convey information, culture, and identity has made them an invaluable part of our shared visual language. We live in a world where people and companies are recognized more for what they represent than who they are. This makes symbols a powerful and effective way of communicating.
Nonprofit Branding: Why You Must Build a Strong Nonprofit Brand
Nonprofits are not traditional businesses.They serve a higher purpose. And, they operate differently than for-profit businesses on a fundamental level.But, just because nonprofits aren’t in it for the money, that doesn’t mean they don’t have to worry about branding. In fact, branding may be even more important for nonprofits.
The Best and Worst Branding of 2018
Every successful business owner knows that strong design is a top priority, because design is the most valuable tool they have to showcase attractive brand values. We look at the best and worst branding examples in 2018, and how smart design made the difference between the two.
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Logo Design Trends 2019: Your Ultimate Guide to Navigate The Biggest and Hottest Trends
A good logo design must reflect your brand, and be memorable, unique, and timeless. You should avoid trends that get in the way of accomplishing those design goals. Here are 17 hot logo design trends and styles that will be hot in 2019.
2018 Logo Design Trends: Your Guide to Navigate Hot Trends and Avoid Fads
A good logo design must reflect your brand, and be memorable, unique, and timeless. You should avoid trends that get in the way of accomplishing those design goals. Here are 6 logo design trends that are hot in 2018 (plus 2 trends that you should avoid).
Brand Health: 6 Important Questions You Should Ask About Your Small Business Brand
Your brand is your business’s internal identity and public reputation all in one. If your brand isn’t healthy, neither is your business. You need to know if your brand is thriving or ailing – before it’s too late. So, here are 6 important questions you must ask to make sure your brand is healthy.
Uber’s Powerful Rebrand and What Your Business Can Learn From It
Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company’s brand. Here’s a look at why Uber rebranded, the lessons you can learn from their rebrand, and how smart businesses can do the same to protect their brand’s health and success.
5 Proven Steps That Will Help You Create A Powerful Brand Identity For Your Small Business
It’s impossible to build a successful business without creating a strong brand. So what is a brand and what are the elements of brand identity? Here’s what you need to know – 5 proven steps that will help you create a powerful brand identity for your business.
How Strong Political Branding Can Help You Win Your Next Election
It’s impossible to effectively execute strategy and tactics for a political campaign without good design. But good design is increasingly helping to fuel underdog candidates. In this article, we take a closer look at political branding examples and how design has helped candidates succeed in recent elections.