Cultivating a consistent, authentic brand never ends. But, we’ve gathered all the resources you need to do it right.
The top retail businesses know that their brand is invaluable. We’ve conducted some research into what it is that these mega-brands are doing right… and wrong. We’ve cultivated a list of 5 actionable lessons that apply to retail businesses of any size – not just mega retailers. And, now, we’re here to share the results of our research with you.
Symbols are one of the earliest forms of written communication. From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful method of understanding meaning at a glance. Their ability to convey information, culture, and identity has made them an invaluable part of our shared visual language. We live in a world where people and companies are recognized more for what they represent than who they are. This makes symbols a powerful and effective way of communicating.
Nonprofits are not traditional businesses.They serve a higher purpose. And, they operate differently than for-profit businesses on a fundamental level.But, just because nonprofits aren’t in it for the money, that doesn’t mean they don’t have to worry about branding. In fact, branding may be even more important for nonprofits.
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A strong brand shows what your company does, differentiates your company from competitors, and establishes a unique identity and presence in the marketplace. But sometimes, companies should consider a rebrand. We explore when and why companies should rebrand, and the best practices to rebrand your business.
It’s impossible to effectively execute strategy and tactics for a political campaign without good design. But good design is increasingly helping to fuel underdog candidates. In this article, we take a closer look at political branding examples and how design has helped candidates succeed in recent elections.
With 1.9 million sellers, 31.7 million active buyers, and 45 million products, Etsy offers an enormous marketplace filled with ample opportunity for the nimble-fingered entrepreneur. But with so many sellers and products, the competition is fierce and success on Etsy requires more than just a unique craft or product. Read on to learn about ways you can transform your Etsy store into an attractive and memorable experience for your prospective customers.