Brand Identity

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Brand Identity

Cultivating a consistent, authentic brand never ends. But, we’ve gathered all the resources you need to do it right.

Brand Identity

The Psychology of Branding: How Your Small Business Can Increase Brand Loyalty

Find out what branding psychology is and how it helps your business connect to your audience on a personal level.

Brand Identity

Brand Archetypes: What They Are and How They Can Help Your Business Grow

Brand archetypes are human character traits that most accurately reflect a brand. This guide explores how archetypes can improve your brand strategy.

Brand Identity

7 Strategies to Help You Build a Strong Retail Brand

Strong branding is vital to retail businesses. Here are 7 strategies and best practices on how you can build a strong retail brand that resonates with customers.

Brand Identity

Descriptive vs Non-Descriptive Logos: Which Kind is Most Effective?

Descriptive logos more favorably affect consumers’ brand perceptions and improve brand performance than non-descriptive ones. Here’s why.

Brand Identity

Brand Fonts: A Guide to Choosing Fonts for Your Business

When building your brand identity, your brand fonts help tell your story. Here’s how to pick the right fonts for your business.

Brand Identity

How to Choose Brand Colors and What Color Says About Your Business

Color has a deep and subconscious effect on consumer behavior. How you use brand colors in your business can affect whether you succeed or fail.

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Brand Identity

6 Ways Strong Branding Can Help Grow Your Small Business Faster

Branding your business doesn’t have to be expensive if you do it right. Here are 6 reasons why branding can grow your small business faster.

Brand Identity

Food Truck Branding: The Definitive Guide [2023]

Deciding how to brand your food truck may be the most important decision you’ll face. Follow our food truck branding guide and leapfrog your competition.

Brand Identity

Brand Equity: What it is, Why it’s Important, How to Measure and Improve it, and Examples

Brand equity is the value premium a brand has in the minds of consumers. Learn why brand equity is important, and how to improve and measure it.

Brand Identity

8 Ways to Build Brand Awareness For Your Business

Learn how to increase brand awareness and positively impact your marketing efforts, consumer perception, revenue, and profits.

Brand Identity

13 Questions to Ask Before Developing Your Brand Identity

Your brand identity is too important to leave to chance. These 13 questions will help you develop a powerful brand identity from the start.

Brand Identity

12 Branding Lessons from Four Leading Food and Beverage Companies

Branding is important. Build a better food and beverage brand with these 12 tips from 4 top food and beverage companies.

Topics We Write About

Cultivating a consistent, authentic brand never ends. But, we’ve gathered all the resources you need to do it right.

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Design

Good design is good business. Check out these actionable insights on graphic, web, print, product, and packaging design.

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Entrepreneurship

Leadership, inspiration, and business know-how. The actionable insight entrepreneurs need to succeed.

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Marketing

Reach more customers and expand your market with actionable tactics, strategies, insights, and resources.

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Small Business

Small businesses do it all with less. Our marketing tips, tools, and growth strategies will help you run your business better.

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Agencies

Marketing techniques, trends, tools, and more to help modern agencies grow and thrive.

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Nonprofits

Nonprofits must accomplish a lot, with less. Our tips, tools, and insights will help you launch and grow your nonprofit.

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Other

Musings on a variety of topics related to small businesses, startups, design, and marketing.

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Topics We Write About

Brand Identity

Brand Identity

Design

Design

Entrepreneurship

Entrepreneurship

Marketing

Marketing

Small Business

Small Business

Agencies

Agencies

Nonprofits

Nonprofits

Other

Other

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