Some have argued that a business plan is not necessary when starting up your venture and that entrepreneurs can better spend their time on other things. I strongly disagree and argue that the very process of writing a business plan leads to a stronger, more sustainable business.

In the following short video (the first in a short series), I discuss why I believe this and lay out the three Rs: research, refinement, and (w)riting and how these can help entrepreneurs develop their idea and bring it to life.

I’d love to hear your thoughts on this.