Some have argued that a business plan is not necessary when starting up your venture and that entrepreneurs can better spend their time on other things.
I strongly disagree and argue that the very process of writing a business plan leads to a stronger, more sustainable business.
In the following short video, I discuss why I believe this and layout the three Rs: research, refinement, and (w)riting and how these can help entrepreneurs develop their idea and bring it to life.
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