There are thousands – perhaps millions – of social networks. Today, no company can control all the conversations that take place about that company’s products and services.
This is an especially challenging problem for small businesses and startups because they have few resources and little capacity to participate on many social networks at once.
If you’re just starting a business, you’ll be quickly overwhelmed by the conversations.
This means small businesses and startups – and even large Brands – must find ways to empower their customers and fans to promote their brands.
In the following video, I discuss why you should focus on building a strong brand identity and not just focus on building a strong business.
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