Branding Your Business on a Budget: Why Agencies Aren’t Always the Best Option

Most smart entrepreneurs and business owners have small budgets when starting a new business.

They’re eager to start quickly and try to optimize everything. Instead of writing a traditional 100-page business plan, they create a one page business plan. Instead of spending a year on market research, they do a deep dive over a few weeks.

But they are often stuck when it comes to building brand identity for their new business. Many wonder how much should they pay for branding?

You’ll find people suggesting that it’s common to pay $1,000 to $5,000 for a new business logo and $5,000 to $50,000 for a logo design to rebrand an established business.

Logo design does not have to cost thousands or tens of thousands of dollars. This guide, for example, explores how much a logo design should cost and discusses free, cheap, affordable, and expensive branding options.

I founded crowdspring to help organizations and businesses get quality design without a big budget, and today more than 220,000 designers and namers on crowdspring help the world’s best entrepreneurs, small businesses, and non-profits with logo design, website design, packaging design, product design, and even business names.

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Watch the video below to learn about my frustrating experience with a design agency that inspired me to found crowdspring. You’ll also learn how your business can get a great, professionally designed logo for as little as a few hundred dollars, in just a few days.


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