The 18 Best Small Business Marketing Blogs You Should Read in 2020

As an entrepreneur, you have to work on your business as well as in it.

Working on your business means constantly seeking new ideas for improvement – which means keeping the big picture in mind at all times.

And, as all business owners know, marketing is an important part of your business.

So, when you’re looking at the big picture, marketing is bound to come up. A lot.

But, your time is limited and unless you’re an experienced marketer or have a marketing team, marketing is a constant challenge.

Wouldn’t it be great to cut to the chase and go straight to the¬†best¬†resources for great new small business marketing ideas?

We’ve got your back.

Social Triggers

Image courtesy of Eventual Millionaire

Social Triggers is the brainchild of Derek Halpern – entrepreneur, marketing expert, and one-man success engine.

Derek shares unique marketing and sales insights in a brash, unapologetic, and entertaining voice. And, he backs up his observations with years of personal experience and real data.

He blends a data-driven approach with content marketing to drive real results online.

And, best of all, with his roots in small business, his marketing advice is accessible to and targeted for small business entrepreneurs like yourself.

Noobpreneur

This tricky-to-pronounce online publication is an award-winning business blog founded by entrepreneur, web publisher, and CEO/founder of Previso Media, Ivan Widjaya.

“Noobpreneur” is Widjaya’s name for “newbie entrepreneurs” – a special subset of entrepreneurs who are always in a growth mindset.

The blog covers entrepreneurship, business management, and business strategy. Noobpreneur also features sections on blogging, social media, branding, and overall marketing. (This section alone includes over 700 articles!)

Marketing Profs

Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum.

Their approach to marketing is based around a 6-part structure of “Strategy, Plan, Create, Communicate, Analyze, and Management.” Their goal is to educate marketers from the ground up.

And, they offer a searchable database of content that you can peruse based on your topic of interest. As an all-around marketing education site, it would be hard to find better.

Stand Out (crowdspring’s blog)

Crowdspring is one of the world’s leading marketplaces for custom design and naming services. On crowdspring, over 220,000 designers and namers from around the world help small businesses, entrepreneurs, agencies, Brands, and non-profits with professional, custom logo design, web design, graphic design, product design, and even naming companies and products.

For the past decade, crowdspring has published an award-winning business marketing blog (ranked as a top 50 business marketing blog in the world).

The crowdspring blog features actionable advice on creating a great brand identity for your business, comprehensive how-to guides, including how to start a successful and sustainable business, fresh looks at logo design trends, web design trends, thoroughly researched articles on entrepreneurship, digital marketing, marketing tools, generational marketing, content marketing, digital marketing, and more.

Crowdpring also has a popular business resource center that maintains some of the most comprehensive and complete guides online, including on starting a business, marketing psychology, how to file a DBA in any U.S. state, how much design costs, and much more.

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Social Media Examiner

Social Media Examiner has useful, thorough how-to articles, guides, tips, and trends, covering the latest social media trends. It’s a terrific resource for businesses looking to drive traffic, generate awareness, and increase sales through social media.

Founder Michael Stelzer wanted to help businesses understand how to best leverage social media. Since founding the blog in 2009, he’s managed to do this exceptionally well.

DIY Marketers

DIY Marketers is a self-professed “online magazine for overwhelmed small business owners on a budget.”

Can you relate? I’ll bet you can.

DIY founder Ivana Taylor tackles marketing issues near and dear to small business owner’s hearts. You’ll find articles on improving local SEO,¬† email marketing, mobile marketing, content creation, networking via social media, and so much more.

All of her content is designed with small business owners and their marketing needs (and limited budgets) in mind.

TELL ME MORE!

How can I establish a powerful brand identity?

Establishing a powerful brand identity for your business is critical. Check out these 5 proven steps that will help you create a powerful brand identity for your small business.

Read More

Buffer

Buffer is a fantastic social media management software that allows you to schedule and analyze all of your social media accounts in one handy spot.

Their blog features articles on social media marketing in all its myriad forms – how to get the most from your social media content, mastering platforms like Facebook, Instagram, Twitter, and LinkedIn; working with influencers; and analyzing your social media campaigns.

Moz Blog

If you’re looking for some of the best content about search engine optimization (SEO), the Moz Blog should be on your shortlist. Terrific advice, state-of-the-industry reports, research, how-tos, and great insights for SEO experts, marketers, and business owners on how to improve search engine marketing.

Digital Marketer

Digital Marketer’s blog is¬†a hub for digital marketing topics.

You’ll find insightful articles on social media, SEO and organic search, retargeting campaigns, content marketing, lead conversion, copywriting, and more.

Or, if reading isn’t your favorite, learn on the go with one of their three podcasts – the Digital Marketer Podcast, Business Lunch, or Perpetual Traffic.

TELL ME MORE!

Can marketing psychology help you increase revenues

Smart marketers incorporate one or more psychological principles into marketing campaigns, content marketing, and sales strategy. Here is everything you need to know about the important principles and theories that can supercharge your marketing and influence people to buy your products or services.

Read More

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Copyblogger

Brian Clark – founder of Copyblogger. Image courtesy of Foundr

Copyblogger specializes in tools and training for content marketers.

Their blog offer articles on content creation, creativity techniques, writing tips, and content marketing strategy. It’s a one-stop content marketing stop, really.

If content marketing is your thing (and as a small business marketer, it should be) then Copyblogger is not to be missed.

Duct Tape Marketing

Duct Tape Marketing is a blog for small business owners who feel that they don’t have the time or resources to focus on marketing.¬† And, they write with that audience in mind.

Want to learn lean marketing tips for your small business? Look no further.

Duct Tape Marketing has you covered with articles on lead generation, local marketing, SEO and Mobile SEO, overall marketing strategy, small business finances, marketing tools, and more. And, they’ve also got a podcast in case you prefer to listen to your marketing insights.

HubSpot Marketing Blog

HubSpot was born when two MIT grads realized that no one paid attention to traditional outbound marketing techniques anymore.

Today, the folks at HubSpot are inbound marketing masters. They offer CRM, marketing, and sales tools to help businesses master their inbound marketing and sales.

And, while HubSpot actually offers 4 different blogs covering a range of topics, we recommend that you follow their marketing blog. You’ll find well-written articles on a wide range of marketing topics like content management, budgeting, social media, video marketing, and more.

SmallBizDaily

SmallBizDaily publishes articles on every topic a small business entrepreneur should care about – including money and finance, technology, women in business, management, and marketing and sales.

Their marketing content features articles on marketing to millennials, email marketing, social media marketing, branding, SEO and organic marketing, metrics, and analysis, and the list goes on.

If you’re looking for a blog that offers everything marketing and more, then SmallBizDaily might be a great fit for you.

AmEx Blog

We’re all familiar with the credit card icon American Express.

But, did you also know that they have a fantastic blog?

They’ve organized their content so that you can easily find what is most relevant to you – whether you’re a small business or a larger one.

Amex’s marketing section addresses branding, advertising, content marketing,¬†and lead conversion with wisdom from one of America’s most trusted financial businesses. So take some time to poke around in there – it’s worth the investment.

Entrepreneur

This well-known magazine is a trusted print publication for – you guessed it – entrepreneurs!

Entrepreneur magazine tackles all the issues that entrepreneurs face every day. They also have an awesome online blog, plenty of video content, and several podcasts.

They feature content for small business owners of all stripes, as well as special feature sections for women entrepreneurs, franchisees, and green business owners. This blog curates quality content for entrepreneurs of all kinds.

Small Business Trends

Small Business Trends describes itself as ”¬†an award-winning hub of more than two million entrepreneurs, business owners, influencers and experts.”

The site features more than 20,000 pages of published content. And, they publish new articles daily. Small Business Trends publishes on a range of topics much broader than just marketing.

But, SmallBizTrends regularly posts marketing content covering local marketing, retail marketing trends, social media, and tips on content marketing, making the most of customer reviews, SEO, marketing automation…

GoDaddy Garage Blog

GoDaddy is a web hosting provider and the world’s largest web domain registrar.

They’ve also made it their mission to support the small business owners who seek their web services with a content hub they like to call the GoDaddy Garage Blog. (Like a garage band, only slightly less cool. And 100% less likely to reside at their parent’s house.)

The Garage Blog offers filtering tools that allow you to search for content by industry or by product (topic). Under their marketing section, you’ll find a wealth of articles on valuable small business marketing topics like SEO, retargeting, local marketing, website optimization, conversion rate optimization, paid ads, and more.

GoDaddy – not just for web hosting anymore.

Neil Patel’s Blog

Image courtesy of Amy Porterfield

Neil Patel is digital marketing’s “It” Boy.

His articles are quoted everywhere. His guest posts appear on reputable blogs and publications all over the web. And, there’s little question why – Patel’s articles are thorough, well-researched, and concisely written.

It’s tough to research any digital marketing topic – SEO, paid ads, social media, content marketing, email marketing – without stumbling across one of Neil Patel’s insightful and valuable articles.

So, cut out the middle man and just go straight to the source. You can filter his blog content by the digital marketing topic you’re researching. Then get cozy. You’ll be there a while – there’s a lot to learn.

 

 

We regularly update this list of the top small business marketing blogs. The last update was June 24, 2020.

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