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1. Marketing

How Science Can Improve Your Marketing

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people..

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1. Brand Identity

Branding Your Business on a Budget: Why Agencies Aren’t Always the Best Option

Most smart entrepreneurs and business owners have small budgets when starting their new business. Yet, if you do some research, you’ll find people suggesting that it’s common to pay $1,000 to $5,000 for a logo design for a ..

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1. Entrepreneurship

Why Investing in Design Early is Crucial For Startups

Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a p..

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1. Marketing

7 Lessons Small Businesses Can Learn from the World’s Best Brands

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than..

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1. Brand Identity

The Small Business Guide to Crafting The Perfect Tagline or Slogan

Coming up with a great company name for your new small business or startup can be challenging and time-consuming. Coming up with a memorable tagline or slogan can present an even greater challenge.

A tagline is supposed ..

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1. Brand Identity

The Small Business Guide To Creating a Perfect Logo

A good logo is a major contributor to making that crucial first impression on a customer. They convey your company’s values, tell a story, and even help people trust your brand.

If your logo does not convey the right mes..

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1. Design

5 Crowdsourced Designs That Level The Playing Field

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding sma..

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1. Entrepreneurship

How to Find and Hire Highly Effective Employees

We’re fortunate to have built a great team at crowdSPRING.

What makes one employee highly effective and another average? For some of our job postings, crowdSPRING receives hundreds of resumes. How do we find the most eff..

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1. Small Business

Five Tips on Leveraging Trademarks to Protect Your Business

Protecting your brand is an important part of building your business and maintaining your customers’ trust.

A trademark identifies the product your company sells. For example, Apple is a trade name, while the iPhone is a..

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1. Brand Identity

Find the Perfect Name For Your Business or Startup With These 10 Tips

Picking a good name for your business can be one of the most difficult parts of building brand identity, but also one of the most important. As Dharmesh Shah, Hubspot CTO and Founder puts it, “A great name reduces the frict..

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1. Small Business

10 Proven Tips for Evaluating Your Competitors When Starting a Business

If you’re working on a start-up or have an established company, there will come a time when you’ll need to evaluate your competitors. There are three components to a good competitive analysis: (1) defining the metrics and i..

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1. Brand Identity

10 Tips to Create a Memorable Tagline for Your Business

Here are the most memorable taglines of the past 50 years and 10 tips on how you can craft the perfect tagline for your business.