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1. Brand Identity

4 Major Rebranding Failures And What You Can Learn From Them

When done properly, rebranding can help your business realign with your target audience, embrace a new direction, build customer buy-in, and drive sales.

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1. Marketing

Important Lessons Your Startup Or Small Business Can Learn From The World’s Best Brands

Brand building at-scale can be different than brand building for a startup or small business. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market forces and trends that ..

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1. Agencies

How Businesses and Agencies Can Save Money by Crowdsourcing Design

How businesses and agencies can save money by leveraging crowdsourcing.

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1. Agencies

How Crowdsourcing Can Help Agencies Lower Costs and Reimagine Their Business Models

Here are four reasons why crowdsourcing represents an opportunity for agencies to reinvent themselves and their business.

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1. Small Business

Use Science To Avoid Bad Business Decisions

If you’ve recently made a bad decision (or a baker’s dozen of them), you are not alone. Not a single person is immune from making bad decisions.

Humans make mistakes.

Let’s face it, even though we often deny it, we ha..

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1. Marketing

How Marketing Velocity Can Help You Increase Sales and Revenue

I’ve previously talked about lean marketing – testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. There’s another important concept that complements lean marketing: marketing velo..

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1. Brand Identity

5 Tips for Naming Your New Business or Product [MSNBC Your Business]

It’s not easy to name a new company or product. Few business owners can afford to hire agencies and pay thousands of dollars. There’s a better way.

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1. Marketing

Reach More Customers On Social Media with Micro-Influencers

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers.
..

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1. Marketing

How Science Can Improve Your Marketing

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people..

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1. Brand Identity

Branding Your Business on a Budget: Why Agencies Aren’t Always the Best Option

If you have to create a brand identity, agencies are not always the best option. Here’s a better, more affordable alternative.

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1. Entrepreneurship

Why Investing in Design Early is Crucial For Startups

Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a p..

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1. Marketing

7 Lessons Small Businesses Can Learn from the World’s Best Brands

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than..