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1. Brand Identity

Powerful Branding Lessons From The World’s Best Brands (That Actually Work For Your Small Business)

If you want to compete, your business needs to stand out from the crowd. So let’s take a look at the 7 important lessons you can learn from the most valuable US brands and how you can drive more revenue and bigger profits for your small business or startup through better branding.

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1. Brand Identity

5 Successful Rebrands And What You Can Learn From Them

A brand is more than the company name and logo, but a strong brand starts with a great name and logo design.

As we previously explained:

A brand is the sum total of the experience your prospects and customers have with ..

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1. Brand Identity

4 Major Rebranding Failures And What You Can Learn From Them

A brand is more than the company name and logo, but a strong brand starts with a great name and logo.

If you have decided that it’s time to refresh your brand, keep in mind that giving customers something new does not al..

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1. Other

Twitter Link Roundup #300 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

Elon Musk may be the greatest entrepreneur of our generation. Sure, there are other phenomenal entrepreneurs, including Jeff Bezos of Amazon and Mark Zuckerberg of Facebook, among others. But Musk has faced enormous cha..

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1. Marketing

Important Lessons Your Startup Or Small Business Can Learn From The World’s Best Brands

Brand building at-scale can be different than brand building for a startup or small business. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market forces and trends that ..

1. Small Business

Building a Great Brand For Your Brick-and-Mortar Business

I recently had the opportunity to talk with Kevin Price, host of the Price of Business radio show.

Over the past nine years, crowdSPRING creatives have helped startups, businesses, agencies and non-profits around the wor..

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1. Agencies

How Businesses and Agencies Can Save Money by Crowdsourcing Design

I recently had the opportunity to sit down with Scott Kitun, CEO of Technori, to talk about crowdSPRING’s global community of more than 200,000 designers and writers. Over the past nine years, crowdSPRING creatives have hel..

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1. Agencies

How Crowdsourcing Can Help Agencies Lower Costs and Reimagine Their Business Models

In the days of Don Draper, agency life was different. Agencies had account men, creatives, and clients willing to pay a lot of money. Things have changed quite a bit since then.

When computers and the internet were added..

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1. Small Business

Use Science To Avoid Bad Business Decisions

If you’ve recently made a bad decision (or a baker’s dozen of them), you are not alone. Not a single person is immune from making bad decisions.

Humans make mistakes.

Let’s face it, even though we often deny it, we ha..

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1. Marketing

How Marketing Velocity Can Help You Increase Sales and Revenue

I’ve previously talked about lean marketing – testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. There’s another important concept that complements lean marketing: marketing velo..

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1. Brand Identity

5 Tips for Naming Your New Product on MSNBC Your Business

It’s not easy to name a new company or product.

At times, it feels like every name in the dictionary is already taken. And just when you think you have found the perfect name, you realize that you can’t get the matching ..

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1. Marketing

Reach More Customers On Social Media with Micro-Influencers

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers.
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