Finding your company’s voice in your marketing efforts and written content is a rich way to connect with your customers, engage potential customers, and develop a loyal audience base. Voice is one of the imponderable elemen..

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evalua..

There are few things you can do that are more important than delivering a good presentation. Nor are there few things that most entrepreneurs do as poorly. We tend to be dependent on slide decks, but the decks we use are of..

strategy |?strat?j?|noun: a plan of action or policy designed to achieve a major or overall aim.

Many Internet startups reside in new market segments that are still evolving and have yet to be fully defined. In our case ..

The brave new world of digital tools and technology allows small business to connect with customers in ways that were unimaginable a decade ago. We take this increased connectivity almost for granted, and because of this ma..